Mediaset seeks talent to overcome its technological challenges

Alicia Zamora, human resources director of Mediaset Spain, takes stock of the company's presence in the Job Fair in the Digital Era (FEED), transferring the type of talent that is needed in the media group.

Mediaset Spain participates for the fifth time in FEED to show how its "technological and digital project is at the forefront of the sector. This is what it has highlighted Zamora within the framework of the company's presence at the fair, which has focused its attention on advances in artificial intelligence and that brings together more than 100 important companies with thousands of young talents.

Mediaset Spain has installed a own space to interact with the thousands of candidates in attendance and present the job possibilities that the company offers from a digital and technological point of view, in addition to hosting revitalization actions. In addition, the group has participated in the round table entitled Work in the Digital Age – Hybrid work, online hiring and management, and has organized two conferences: We are interactive: TV (and more), in your hand, in which Sandra Vicente, subdirectora de Contenidos Digitales de Entretenimiento, ha expuesto cómo las herramientas digitales han cambiado la forma de hacer información y entretenimiento, y El reto de las grandes empresas ante las nuevas generaciones, una charla en la que Marta Hernando, director of branded content digital de Publiespaña, ha abordado las nuevas reglas del juego que han traído consigo la pandemia, los avances tecnológicos y la digitalización y que han llevado a las compañías a adaptarse para atraer nuevo talento joven.

Más allá de estas actividades, Zamora ha confirmado que Mediaset España se encuentra actualmente “en plena transformación sectorial, abordando retos tecnológicos altamente innovadores, y en la búsqueda de talento comprometido y cualificado or with development potential, who shares our vision and is willing to join our international commitment." In this regard, the head of human resources has confirmed that the "analysis, the big data and artificial intelligence” are becoming more and more relevant.