Brightcove names new CMO and CRO, creates COO position

Industry veterans Kathy Klingler and Jim Norton join Brightcove as CMO and CRO, while David Beck is promoted to the newly created COO position as part of the formation of the executive team.

Marc DeBevoise, CEO of Brightcove, highlights that “with the addition of Kathy and Jim and the evolution of David's role, our world-class executive leadership team is prepared to continue serving our global customer base and drive innovation across our business.”

“Each of them brings an invaluable skill set from the media, enterprise and SaaS sectors that will play a key role in our continued growth and further establish Brightcove as the most trusted streaming technology company in the world,” he adds.

As marketing director, Kathy Ringer You will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity and connectivity to drive growth, increase brand awareness, increase customer acquisition and build customer loyalty. He brings a track record of global success to Brightcove, having previously held marketing leadership roles at large enterprise organizations across diverse sectors, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education, and cybersecurity software company Rapid7. He will report directly to Marc DeBevoise, CEO of Brightcove.

“I am thrilled to join Brightcove to continue its unprecedented leadership in the streaming technology space,” said Klingler. "Throughout my career, I have prioritized crafting compelling strategies that connect with people and drive tangible results. I look forward to advancing that work with my new colleagues as we chart the bright future of our company."

As CRO, Jim Norton He will be responsible for Brightcove's revenue organization, including managing global sales and customer success, as well as driving and executing the company's go-to-market strategy. Norton brings more than 20 years of sales leadership experience in media, advertising, SaaS and marketing technology at leading companies including Condé Nast, AOL/Verizon, Google, Tribune Broadcasting and Flowcode. He will report directly to DeBevoise.

"Throughout my career, I have had the opportunity to work across multiple sectors and verticals on a global scale. Brightcove represents the perfect intersection of everything I have been working towards, and I can't think of a better fit," said Norton. “I am excited to join this exceptional leadership team and build on our heritage as the world's most trusted streaming company as we grow global sales and revenue generation,” he says.

For its part, David Beck He has been Director of Strategy and Corporate Development and Interim Marketing Director. In addition to his current role, he has taken on new and expanded responsibilities as Chief Operating Officer. As Chief Operating Officer, Beck's responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, marketing revenue and operations, and ad monetization. He will focus on advancing the execution of Brightcove's strategy, driving operational excellence, fostering greater cross-functional collaboration across the organization, and leading operational growth and transformation initiatives.