Atresmedia invests in Playfilm, format that joins video and ia

Play film, creators of a format that mixes interactive video and artificial intelligence for digital advertising environments, goes on to support the support of Atresmedia, a group that has acquired a strategic participation in the technological startup.

Atresmedia has decided to invest in Play film with the aim of taking a position of Differentiation and competitive advantage in the digital advertising market and, more specifically, within the sector known as performance marketing. Play film It is the "only company in Spain" owner of a technology that has been developed to-this to connect the digital advertising of the great advertisers directly with their sales. Raquel Valero, co -founder and CEO of Playfilm, provides more details: "Our goal is that our advertisers get more customers with their digital advertising campaigns. We do this through an automated technology for data collection and processing that generates impacts on the main digital media and converts them into sales, and we also do it within the regulatory frameworks and making the most ethical use of user data."

According to Playfilm, its proposal for its customers is “differential”, since it does not monetize with the traditional models of the advertising sector, that is, neither by impacts or through any type of fee for services, but it does so 100% to defined results with each client. In this way, he accompanies his client in his goals and tries to maximize the results of his campaigns providing maximum value for each of his clients. “We make it very easy, we take care of everything and guarantee our advertisers 30% more sales than they are getting with their best current campaign, and they only pay for those additional sales; that is, for the results achieved agreed with each customer. If there are no results they can stop the campaign when they want, but as the results arrive, what happens is that each time they give us more budget. generated in the digital channel of some of the most important advertisers in Spain, Italy, Mexico and Portugal, ”adds Valero.

Through this corporate investment, Atresmedia becomes the First Strategic Industrial Partner of Playfilm, behind its two founders with the aim of accompanying the company in the next stage of evolution and growth both nationally and internationally in the coming years and contributing all the knowledge and expertise of Atresmedia in the advertising sector. With this corporate operation, Atresmedia becomes the new Lead Investor of the Playfilm company collecting the witness of Angels Capital, Juan Roig's investment vehicle, founder of Mercadona.

Since 2018, Playfilm has been growing double digit in 2023 More than 4 million euros of billing and being profitable. The company operates mainly in Spain, but they are opening market in countries such as Portugal, Italy, Mexico and USA, and contributing value in sectors such as telecommunications, energy, training, insurance, health and automotive; And they have customers like the MásMóvil group, Sanitas, Ford, Planet, DKV, Alain Afflelou, ADT, El Corte Inglorda, Mercadona or Masterd, among others.