MTV (Paramount) renews its content distribution processes with Cinedeck

The new integrated delivery platform for MTV (Paramount) takes advantage of the versatility of ConneX solutions from CineDeck to streamline your distribution processes and take advantage of the versatility of cloud environments.

The new master tool ConneX Hub take advantage Adobe Frame.io and Cinedeck's ConneX products to enable Paramount content creators to efficiently make production and formatting fixes directly into the finished master files hosted in the cloud. This way, the MTV team can upload only the necessary changes to Frame.io, where they can be reviewed and seamlessly inserted into existing master files in the cloud using ConneX. This workflow Streamlined not only improves efficiency, but also eliminates the need for costly mastering sessions or the creation of new back-end tools to adapt existing supply chains.

Previously, making changes to MTV programming content required downloading the entire master file, which was a constant problem that affected Paramount's schedules and resources. The integration of interfaces Frame.io and ConneX allows you to easily apply patches and drop them where they are needed without having to redeliver long-form content. In addition, ConneX Hub It offers content creators a variety of tools, including subtitling, metadata editing, versioning, trimming, audio, and inserting multiple clips.

Jane Sung, COO of Cinedeck, positively values ​​this alliance and the arrival of the new ConneX Hub, which will be showcased in depth during NAB 2024 (Las Vegas, April 13-17): "By partnering with Paramount and launching ConneX Hub, we are revolutionizing the content delivery process. By combining our expertise in integrated distribution solutions with Paramount's industry-leading content, we are paving the way for a more efficient and streamlined workflow that will benefit both content creators and audiences."