SSC expands operations with TVU cloud platform

Saudi Sports Company (SSC) is using live streaming technologies TVU Networks to improve the dissemination and reach of its audience, significantly expanding its global presence.

With this investment, SSC not only aims to improve its national attractiveness, but also to place the Saudi Pro League among the top 10 elite leagues in the world.

At the center of this ambitious strategy is the partnership with TVU Networks and MEBS, whose state-of-the-art live commentary platform now brings the excitement of the game to an international audience in a multitude of languages, promising an unprecedented level of fan engagement.

Remote Commentator of TVU Networks is reconfiguring the way Saudi Sports Company (SSC) approaches live sports broadcasting. By adding remote feedback capability to its production tools, SSC has unlocked a new realm of production scalability and cost efficiency.

The incorporation of TVU's cloud platform has removed logistical obstacles and the environmental impact associated with travel and accommodation, enabling seamless coverage of the Saudi Pro League season in a wide variety of languages.

Enrich the experience

Amill Lone, CEO of SSC, notes that “by bringing together the best commentators from around the world on a single platform, we have been able to enrich the viewer experience with expert points of view and a depth of analysis that truly brings the game closer to the fans.”

Nader Mokhtar, Director of MCR/Broadcast and STB Technology at MBC, delves into the technology that has driven these milestones and highlights the critical role of TVU Networks: "Our partnership has been a game-changer. The Remote Commentator solution, which has exceeded all expectations, offers comments in near real time, perfectly synchronized and with a glass-to-glass latency faster than any other solution, all without additional infrastructure. This efficiency has been key to expanding our operations."

Highlighting the partnership aspect, Nader Mokhtar praised TVU Networks' commitment to customer service, comparing it to an extension of your own team, but with the advantage of 24/7 availability. "The support from TVU Networks and MEBS has been unparalleled. Their team is essentially an extension of ours, always on hand to ensure our broadcasts run smoothly, allowing us to focus on our core mission: producing more sporting events and continually raising the bar for the Saudi Sports League and the broader sphere of global sports broadcasting," he highlights.