TV3 premieres the second installment of 'Nous Liderages' (Bakery)

The creative agency Bakery Group, through its audiovisual production company Bakery Films, has given shape to 'Nous Lideratges', a project by TV3 in which different business leaders to highlight the sustainability actions that companies such as Areas, Port Aventura, Vueling and Naturgy are carrying out.

Bakery Group has produced for 3Cat with broadcast in TV3 the second season of New Leadership, committed to our future. More specifically, Bakery Films has been responsible for the original idea, executive production, script, planning, filming and editing of the format, with the collaboration of Broadcaster Audiovisual.

In this new installment of the program, Bakery Group has focused on giving viewers the commitment and vision in sustainability from a series of business leaders from companies committed to the future such as Areas, Port Aventura, Vueling and Naturgy. Throughout four weekly deliveries, New Leaderships will highlight the company's role in building prosperity and social well-being, explaining the policies implemented by each of these corporations to address issues such as food waste, talent retention, the use of sustainable fuels and renewable gases, in order to ensure a more responsible future for all.

Luis Comajuan, CEO of Bakery Group, points out that "at Bakery Group we have been dedicated to uniting brands with audiences for more than a decade through a concept that we define as 'conscious creativity', which permeates all of our business verticals and is aimed at actively listening to our target to offer solutions that not only entertain and transmit the brand's values, but also bring them closer and create a significant impact on people's lives. In this sense, New Leaderships "It joins a catalog of productions made internally through Bakery Films that range from documentaries to branded content and campaigns created with the purpose of providing value in connecting our clients and their audience."