Amagi debuts its new Zero Slate streaming technology on Vizio

WatchFree+ FAST channels, operated by Vizio, are the first beneficiaries of the new Zero Slate streaming technology from Eggs, which translates into an increase in audience and greater advertising profitability.

Zero Slate of Eggs is presented as a “new and innovative” offering that improves the streaming experience with a patent-pending technology that can dynamically adjust the duration of ad breaks per viewer, eliminating the need for slates or filler to fill out linear ad breaks. This approach, created to put the viewer first, has demonstrated a audience increase (Amagi analyzes show an increase in more than 20%) on Vizio-owned channels that use Zero Slate features.

The data of Amagi Analytics indicate that the slates, often used to fill the unsold portion of advertising units, can increase viewer turnover by up to 15% in the current ecosystem of free advertising-supported streaming television (FAST). The initial success of Zero Slate demonstrates that duration customization of advertising units can increase viewer engagement, allowing for richer viewing experiences. higher quality over time. This capability also represents an important first step for Amagi toward a broader set of streaming customization that offer more engaging linear viewing experiences.

Katherine Pond, group vice president of platform content and partnerships Vizio, considers that this collaboration will help reinforce “Vizio's commitment to improving user experiences and offering personalized content as we expand Zero Slate to more channels.” On the other hand, Srinivasan KA, co-founder and chief revenue officer of Eggs, looks to the future, noting that improvements like Zero Slate will help “further transform the linear viewing experience.”