ZDF migrates its traditional Avid MediaCentral system to Cloud UX mode

The recent multi-year agreement signed by ZDF y Avid will allow the German public broadcaster to take advantage of the benefits of taking its MediaCentral software to the cloud with the Cloud UX version.

MediaCentral Cloud UX of Avid will provide ZDF production teams with a comprehensive set of tools to manage news and program workflows, spanning from the ingestion until publication. The cloud capabilities of this system, which will be updated periodically, will especially enhance the remote collaboration among users at ZDF's headquarters in Mainz and other locations, such as its facilities in Berlin and Düsseldorf.

Antje Lang, Project Director at ZDF, welcomes users' first steps with this solution: "Our editorial teams have enthusiastically adopted the new possibilities of Avid MediaCentral Cloud UX in their daily work. This new agreement with our long-time trusted partner, Avid, allows us to future-proof our production technology, allowing us to accelerate our news and program production workflows."

On the other hand, Tom Evetts, head of sales at Avid, celebrates 20 years of collaboration between both companies and comments: “Avid is delighted to be at the heart of ZDF's plan to transition its news and production operations to meet the challenges of the future, securely and reliably, through our cutting-edge MediaCentral Cloud UX platform.”