Firefly Generative Video AI Coming to Adobe Premiere

The Firefly video model Adobe lands in beta format in Adobe Premiere with the promise of being able to be used safely in all types of commercial contexts.

The video model Firefly in beta state expands the family of generative AI models from Adobe, which already includes a model of image, a model vectorial and a model of design, and comes to Premiere with the ability to work with prompts of text in more than 100 languages. The solution is now available through a limited public beta to obtain initial feedback from a small group of creative professionals, which will be used to further refine and improve the model.

The arrival of Firefly a Adobe Premiere will unlock features like the “generative extension", which allows you to extend clips to cover gaps in the footage, smooth transitions or hold shots for longer for perfectly synchronized edits. On the other hand, with the "text to video"Video editors can generate video from text prompts, access a variety of camera controls such as angle, pan and zoom to adjust videos, and reference images for B-Roll generation. The generative AI system will also enable generating videos from images or illustrations.

Adobe has also recently updated Firefly Services, its set of API creative and generative for companies. Among the latest developments, the beta of “Dubbing and lip synchronization” stands out, a function through which the user will be able to translate spoken dialogues into different languages, maintaining the sound of the original voice with a lip synchronization.

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