Avid concludes the purchase of Wolftech

Wolftech Broadcast Solutions, a specialist in cloud-based multi-platform news planning, production and publishing solutions, is now officially part of Avid, which anticipates a deep integration into MediaCentral.

He closing of the acquisition occurs after Avid will announce in early October that the company had reached a definitive agreement to acquire Wolftech. With this acquisition, Avid deepens the integration between the two toolsets, while continuing to adopt a open focus in association with a wide range of media production tools and writing systems.

Wellford Dillard, CEO of Avid, says of the purchase: "Wolftech is undoubtedly at the forefront of where the industry is headed, and this acquisition demonstrates Avid's commitment to transforming news, sports and live production workflows. We are delighted to welcome Wolftech to the Avid family. (...). Together, Avid and Wolftech will enable news production teams to accelerate storytelling, from launch to publication." On the part of Wolftech, its CEO, Arne Berven, añade: “Estábamos centrados en encontrar un socio que pudiera acelerar la adopción de nuestra plataforma a nivel global. Exploramos varias posibilidades, pero cuando hablamos con Avid, supimos que era la combinación adecuada”.

También se ha pronunciado sobre la compra Ian Axton, jefe de operaciones de producción de ITV News and user of both brands: "As a customer of both Avid and Wolftech, we are excited about the benefits this acquisition will bring to our users and our business. Wolftech has transformed the way our journalists work and collaborate across our multiple newsrooms and platforms. We see further integration with Avid MediaCentral as the next logical step in bringing a single newsroom solution to life and we see this acquisition as a very positive way to accelerate this."