Avid: integration between MediaCentral and Wolftech, at NAB 2025

Wolftech, a brand recently acquired by Avid, will show for the first time during NAB 2025 all the possibilities of its integration with MediaCentral.

During NAB 2025, Avid will show its complete catalog of solutions news and post-production, which has been designed to simplify the complexities of production, distribution and monetization of content. With a full program of live demonstrations, Avid's booth will showcase the company's commitment to empowering creators through integrated, yet open, workflows.

In this context, the brand will debut the first combined public display of its workflows with solutions from Wolftech. From former clients of MediaCentral needing a comprehensive, integrated, story-driven news production environment, to newsrooms looking for a powerful workflow management system, visitors will see the possibilities Avid offers to meet the need for maximize creativity, ensure resource efficiency and enable cross-platform story delivery on a secure and flexible cloud-based infrastructure. In the words of Arne Berven, CEO of Wolftech: “With Avid, we are redefining digital storytelling by enabling teams to plan, produce and publish news on any platform faster, smarter and more efficiently than ever before.”

In the area of post-production, Avid will continue to demonstrate its purpose of transforming workflows by integrating environments cloud, tools based on IA and functions of improved collaboration. Likewise, the company will focus on how the shared storage solution Connections It allows teams to collaborate in real time as if they were working locally, using shared files in the cloud to reduce latency while delivering a high-definition workflow.

Additionally, the Customer success stories and live demos will occupy a leading role at the Avid stand. And the Avid Theater will host exclusive conversations with elite film and television editors and news creators, showing how they use Avid solutions to collaboratively create exceptional content that takes storytelling to a new level. Among other names, they will be part of the showcase Myron Kerstein (Wicked), Dean Zimmerman (Deadpool and Wolverine), Sam Restivo (Gladiator 2) o Mark Hartzell (Dune: Prophecy).