Dazn expands presence in betting houses with low latency streaming of LTN

The global sports streaming service Dazn y LTN have closed a deal to offer increased live coverage of some of the biggest international football competitions to bookmaker audiences and trading partner platforms across Germany.

Taking advantage of a set of automated LTN technologies For the creation and broadcasting of linear channels, Dazn now offers a flexible portfolio of 11 variants of low latency live streaming channels to around 1,000 betting shops and its associated distribution platform, Amazon Prime Video.

Dazn is the world's leading sports entertainment platform, with more than 300 million viewers in 200 markets and 86,000 live events last year. Its multi-year partnership with LTN has allowed Dazn to flexibly create and manage unique versions of its core linear channels to support high-concurrency days, distributed with low latency across the network. red IP global fully managed LTN multicast network. Starting this fall, Dazn is offering an additional pop-up linear channel to deliver up to eight simultaneous matches to distribution partners, including a series of matches from major European soccer leagues.

Bernd Brunner, Head of Linear Channel at Dazn, says: "We serve sports fans wherever they are with engaging and unique live experiences. Live betting comes with incredibly demanding streaming requirements: fans watching the game from their local sportsbook need to know that their stream is as close to real-time as possible."

"LTN enables low latency from ingest to broadcast and distribution, and knows how to deliver simple, scalable and reliable services that our team can use from anywhere. We see LTN as a growth partner that helps us increase value and reach more audiences with exceptional sports content," he adds.

Ultra low latency

Dazn uses LTN's hosted streaming solution, LTN Lift/LTN Schedule, for automate the creation and broadcast of new linear channels digital, delivering them at low latency to the distribution platform provider GameMedia, which delivers ultra-low latency streams to betting outlets across the region, including Tipico and Bet3000.

Meanwhile, LTN allows Dazn to manage complex residential and commercial rights agreements and blackout requirements, while offering a series of simultaneous live streams to Amazon Prime Video subscribers.

Chris Myers, LTN EVP, Chief Revenue Officer, highlights that "Dazn is spearheading innovative linear channel creation and distribution strategies to engage new audiences with fan-first streaming experiences on any platform. Our unique partnership helps Dazn scale its business profitably with an ultra-flexible, easy-to-operate system that brings the biggest live events to rapidly growing audiences with low-latency streaming. We are proud to support Dazn's journey as it expands across new markets and drives the global audience.”

Supported by LTN's managed IP network that offers a fiabilidad del 99,999% y una latencia <300 ms, Dazn meets the critical latency targets required for live betting, while reducing operational complexity through intelligent ingestion, routing and distribution capabilities. LTN's proprietary protocols dynamic carrier routing and rapid error recovery overcome the complexities of IP-based delivery to enable ultra-reliable, low-latency transmission of transport streams. At the same time, interconnected signal acquisition, versioning and playout allow the sports streamer to seamlessly receive streams produced by partner broadcasters and adapt distribution to multiple partner platforms. Dazn's partnership with LTN leverages the foundation of scalable, IP-based technology to drive future growth in new European markets and niche audience groups.