Sony and Brompton, in the Kadokawa VP studio

The Japanese studio Kadokawa Daiei has launched a new virtual production environment equipped with LED processors Brompton 4K Tessera SX40 and Tessera XD 10G distribution units powering Sony Crystal LED Verona.

The study Kadokawa Daiei, which is part of the Kadokawa group, has always sought to innovate by combining more advanced technology with traditional experience in artistic production. Currently, it is currently focused on the production of high quality commercial content, such as promotional videos and advertisements. However, the study is set to expand to feature films and global OTT content, taking advantage of its experience in virtual production to create attractive content for international audiences.

To launch into virtual production, the Tokyo company decided to deploy in a space of 550 meters squares an LED surface Sony Verona 15 meters wide by 5 meters high managed by processors LED video 4K Tessera SX40 Brompton and data distribution units XD 10G card. Brompton LED video processors offer image control and color accuracy for the Sony Surface, which features an electric winch system that allows adjustable vertical movement for greater flexibility in content production. This adaptability is enhanced by the studio's award-winning creative art department, which expertly integrates real set designs with virtual assets to create cohesive artistic environments.

Kadokawa Daiei virtual production setup also includes the system Mon-Sys StarTracker Max for monitoring tasks; Unreal Engine 4.27 a 5.3 with graphics cards Nvidia RTX 6000 Available, engine intended for real-time rendering, and the tool Sony PCL SWEET 4, offering smooth, high-quality video playback for various production needs. In addition to its technological advances, the Kadokawa Daiei studio is committed to the sustainability: By using Sony Crystal LED VERONA panels for virtual sets, the studio aims to reduce waste from traditional art sets by up to 50%, thus contributing to the reduction of greenhouse gas emissions.

Billy Rameau, technical director of the Japanese studio, believes that the “6K resolution Sony Crystal LED VERONA panels paired with Brompton Tessera SX40 LED processors” will allow them to have “unprecedented color calibration, precise frame storage capabilities and quick adjustments through custom presets on a StreamDeck controller.”

Elijah Ebo, director of APAC operations at Brompton, adds: "We are delighted to be collaborating with such a dynamic group of partners at the Kadokawa Daiei studio in Tokyo. It is truly inspiring to witness the seamless integration of our LED processing technology with the studio's Sony Crystal LED Verano panels, all expertly orchestrated by the Kadokawa team to create one of the most advanced virtual production setups available today. We are delighted to contribute to their continued success as they continue to push the boundaries of creativity in the industry."