Fabric acquires BB Media, a company specializing in data science and market research

The acquisition of BB Media on the part of Fabric will enable Origin and other branded solutions to deliver the “most comprehensive, connected and actionable” data ecosystem for the media and entertainment industry.

Using the knowledge of BB Media in the matter of data management and control, Fabric will combine its customers' libraries with measurement data to find opportunities and make better distribution decisions. Currently, BB Media has detailed monitoring of the streaming platforms, pricing models and catalog metadata in more than 200 countries which provides deep insight into market trends and content availability around the world.

In parallel, Fabric foresees that the capacity of discovery, automation and precision of Studio data “significantly improve.” Likewise, these parameters will be closely related to the capabilities of IA of the solution, created to provide “relevant and real-time” information that helps drive business growth.

Rob Delf, CEO of Fabric, considers that "this acquisition perfectly aligns with our vision of creating a seamless data ecosystem that evolves with the needs of our clients. "With BB Media joining the Fabric family, we are expanding our capabilities to ensure that media companies have access to the most complete and actionable data available," he explains.

From the perspective of BB Media, Tom Gennari, CEO, adds: "For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights. In Fabric, we have found the perfect partner that embodies the partnership values ​​our clients have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry."