Aedemo TV concludes its 2025 edition with a record number of attendees and companies represented

492 attendees and 160 companies took part in the 40th edition of the seminar on the television medium Aedemo TV, which took place in A Coruña from March 26 to 28 and served as a vindication of the “power of television” for agencies, advertisers, media and production companies.

Organized by Insights + Analytics, an association that brings together professionals and companies in the market research industry, Aedemo TV allowed us to conclude that, despite all the changes in platforms, access devices, content, viewer habits and a long etcetera, television still has a protagonist role at the time of generate social conversation, to reach large audiences and to help build brands. Likewise, it was certified that the interest in audiovisual content It represents a “growing reality”, which shows the connection between viewers and the broadcast industry.

Under this optimistic scenario, 45 participants They touched on a wide variety of topics. Among them, the need for a single audience measurement, transparent, cross-platform and cross media; the fragmentation of hearings, which “requires greater planning”; the space for new content, as has been demonstrated by the emergence of The Revolt; the lack of development and implementation of AI solutions in platforms and production; the relevance of the reality shows and live, and the complementarity of the linear television with social networks.

Special mention deserves the two winning presentations chosen by the attendees. He AIMC Award to the most innovative presentation “he took her”Rush and Pause" of Javier Acebo (Publicis Groupe), who spoke about the importance of pause “in life and on television”, demonstrating that the correct segmentation of the target and identification of users can expand the possibilities of linear television by extending the advertising reach to a multi-screen ecosystem. On the other hand, the I+A Award to the best presentation was raised by ““A couch session”. Emilio Fernandez, national sales director, and Javier Andres, marketing director, both from Atresmedia Advertising, simulated a common “inhouse” dialogue in which marketing provides data to sales to demonstrate the crucial role played by linear television versus OTT platforms and other digital services.