Unified Streaming focuses on improving video delivery for Britain's ITV

The British broadcaster ITV has announced the expansion of its “long-standing collaboration” with the video distribution software company Unified Streaming, whose solutions are integrated into the broadcaster's central platform to improve the resilience, regularity and reliability of its streaming services.

ITV y Unified Streaming They began their relationship in 2018. Since then, the collaboration between both parties has been growing closer over the months, accompanying different milestones. The last one, in December 2024, certified that the broadcaster streaming platforms had broken new records in terms of viewer hour growth, surpassing some of their most prominent competitors.

Unified Streaming technology, which is supported by “reputable” global service providers, facilitates the video delivery for ITV's live and video-on-demand workflows. In this way, ITV broadcasts content not only throughout the UK, but also to audiences around the world. Just as it transfers Arjen Wagenaar, company CTO: "At Unified Streaming, our collaborations are based on a shared commitment to offering audiences the best possible viewing experience. As ITV continues to grow, we are proud to support them with reliable and scalable solutions that help drive their success. We are dedicated to providing ITV with cutting-edge streaming technology that ensures a seamless experience for its customers around the world."

On the other hand, Mark Ison, director of engineering at ITV, highlights the relevance of Unified Streaming tools in their day-to-day life: "ITV has had Unified Streaming at the heart of our digital streaming products for many years, and we are excited to deepen our relationship at this time as we grow and innovate across our technology stack. Knowing that ITVX is using cutting-edge technology is key to having confidence that our platform can serve the millions of simultaneous viewers we broadcast to during moments of national and international importance."