Schibsted completes the acquisition of TV4 and MTV from Telia Company, which exits the TV business

The channels TV4 (Sweden) and MTV (Finland), which represented the TV Media business of Telia Company, have been acquired by the media group Schibsted, which thus strengthens its influence in Sweden and Finland.

Siv Juvik Tveitnes, CEO of Schibsted, values ​​the agreement very positively, highlighting that both brands are “independent and trusted news providers and national pillars for the protection of democratic values, in addition to being known for their high-quality entertainment, sports and theater content.” The swedish TV4 will join Schibsted's other digital media initiatives, Aftonbladet, Svenska Dagbladet, Omni and Podme, while MTV It will be a new gateway for the Finnish market, where the operator is already present with the Podme podcast platform.

The operation, first announced in February 2025, values ​​the TV and Media business at 580 million euros (enterprise value, cash and no debt). In 2024, the TV4 and MTV group generated external income of 696 million euros and had about 887,000 paid, which represents double-digit year-on-year growth. Although TV4 and MTV will remain firmly anchored in their national markets, will benefit from “greater scale, capacity for innovation and cross-border collaboration.”

Patrick Hofbauer, president and CEO of Telia Company, justifica la venta de ambos negocios de televisión en la “creación de una Telia más sencilla”. “Nos centramos en crecer allí donde somos más fuertes, ofreciendo conectividad de primera clase a millones de clientes, y seguiremos gestionando nuestra cartera de forma activa. En nombre de todos en Telia, deseo al equipo de TV & Media todo lo mejor en su nuevo hogar en Schibsted, un propietario nórdico a largo plazo que puede desarrollar aún más el negocio manteniendo su independencia editorial”, ha explicado.

Telia tiene la intención de utilizar los ingresos de la transacción para fines de desapalancamiento. Tras el cierre de la transacción, la deuda neta de Telia / EBITDA ajustado está en el extremo inferior de su rango objetivo de 2,0-2,5x.