CMM designs a new graphic line and tunes for its news

A more modern, coherent proposal aligned with current visual trends: this is how the new tuning and graphic line applied to the information services of Middle Castile-La Mancha.

The change in the image of CMM's news programs is due, in the words of television itself, to the commitment that the public media has with “innovation and constant improvement”. In this way, it seeks to offer a quality audiovisual product in which informative rigor combines with a new style.

This redesign has been done respecting the image of the information services and, above all, adapting colors, typography and proportions on screen so that it is much easier for the viewer to read. In this way, as much clean space as possible has been left on the screen, avoiding invasive elements and ensuring that the texts are legible, without taking away the importance of the images.

Jorge López, head of graphics at Castilla-La Mancha Media, explains that “our objective has been to give greater clarity to the information on the screen, respecting the image and renewing the aesthetics of the news with a more current and accessible style.” Likewise, the header has been modified to transform the “real image into a digital one, created by computer”, an initiative that shows how information “flows” through the region to Castilla-La Mancha Media through “bits and codes”.

At the same time, the Castilla-La Mancha Media news programs have premiered new tunes, a sound evolution that updates existing melodies without losing their recognizable identity. These pieces have been composed by Lorenzo Cortés, a musician and producer with a solid track record in creating soundscapes for audiovisual media. Cortés, according to radio and television itself, has known how to renew the tunes with “elegance, providing contemporary nuances and greater instrumental richness” that reinforces the informative personality of CMM.