Ross Video Expands into Experiential Technologies with Acquisition of ioversal and Its Vertex Platform

Ross Video acquire ioversal, a company internationally recognized for its innovative audiovisual workflows and creator of Vertex, a reference platform for immersive experiences. With this strategic move, the Canadian company expands its reach into the field of experiential technologies, strengthening its comprehensive live production ecosystem.

The Vertex platform has established its prestige in large-scale audiovisual productions thanks to its ability to integrate video, audio, lighting and control in a single creative environment. Its presence extends to emblematic live entertainment installations, interactive exhibitions, dynamic projection and large-scale shows, becoming the trusted option for those seeking high-impact immersive experiences.

“Vertex offers our clients a new and powerful way to tell their stories,” he highlights. David Ross, CEO of Ross Video. “In addition, it extends our live production solutions to the experiential world, opening up creative possibilities that inspire audiences around the world.”

The transaction reflects Ross Video's vision to continue expanding its technology offering in key sectors such as broadcast, sports, entertainment and live events. The integration of the ioversal team, with decades of experience in multimedia servers and interactive control systems, reinforces Ross Video's ability to provide complete, innovative and attractive solutions on a global level.

The founders of ioversal, Jan Hüwel y Martin Kuhn, stressed the value of this union. "Joining Ross Video is the natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity," says Hüwel.

For his part, Kuhn highlights that "from the beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling instead of technical obstacles. Together we will be able to bring Vertex to an even broader audience and open up incredible new possibilities for experiential media."

In the coming months, Ross Video plans to showcase the Vertex suite at a series of international demonstrations and exhibitions, showcasing how the platform integrates with its live production ecosystem, empowering creativity and redefining the future of immersive media.