ATM Media presents its automated production solution

Within the framework of the forum Sportbiz Europe 2025, Matteo Samaranch Bigelli, Business Development Manager of ATM Media, has shed light on how automated production tools and alternative distribution channels can serve as opportunities to monetize grassroots sport.

During his speech at the conference “Building the value chain of grassroots sports: from content creation to data monetization”, Samaranch has delved into the transformative potential of technology in the sports industry and the role of OTT platforms as a key tool to generate community, visibility and income. In his own words: "Digitization and the use of artificial intelligence in semi-professional, amateur and training sports not only democratize access and broadcasting of events, but also allow clubs and federations to connect with their fans like never before. Thanks to streaming content, we are creating an ecosystem where the community grows, visibility multiplies and new monetization avenues emerge that drive the development of the entire sector."

To address this emerging market, ATM Media is implementing pioneering technology based on automatic cameras with artificial intelligence that allow competitions to be broadcast and serve as support for technical analysis without the need for an operator, reducing costs and facilitating a scalable and sustainable model, whether via subscriptions, pay-per-view, advertising or sponsorships. Through its OTT platform, E+, the company offers live and on-demand content and has established itself as the reference for semi-professional and amateur sports in Spain.

Currently, more than 300 clubs, federations and sports organizers rely on the company's solutions to broadcast their events. These include relevant tournaments such as the MICFootball and the Invictus Games Vancouver Whistler 2025, as well as reference federations such as the Catalan Hockey Federation and the Royal Madrid Football Federation.

Likewise, ATM Media has implemented a new business model based on conventional remote broadcasting. This innovative system also enables remote production and narration, offering a television quality solution that is more efficient, sustainable and adaptable to the needs of each entity. Examples of this technological commitment are large clubs and organizations such as FC Barcelona, RCD Espanyol or CF Damm.