María Subinas will lead the expansion of JustWatch in the Spanish market

JustWatch, owner of the eponymous streaming guide as well as a B2B advertising solution that runs scalable video campaigns on YouTube, Meta and TikTok, accelerates its international expansion with the signing of María Subinas as Head of native advertising sales in Spain.

In his new role, Subin will lead the advertising alliances native in what is already the largest European market for JustWatch. Additionally, he will lead the commercial efforts of Sponsored Recommendations, a set of native advertising formats that place the latest film and television releases at the center of the experience for highly engaged audiences.

Maria Subinas brings more than twenty years of experience in media, advertising and content, developing her career in multinational companies such as Ogilvy and Webedia, where she held the position of sales director for eight years. In addition, he has a solid track record in the startup ecosystem thanks to his time at Brave Bison, Le Cool and Wonowo, where he launched projects from scratch, structured teams and promoted growth initiatives. A specialist in business development, branded content and native advertising, he has led innovative projects and strategic alliances for major brands such as Sony Pictures, Domino's, Hyundai, Prime Video, LG and Revolut.

David Croyé, founder and CEO of JustWatch, celebrates the incorporation of Subinas to reinforce what is already “our largest market in Europe", which has seen "huge user growth in recent years." "Our native advertising format, Sponsored Recommendations, offers new opportunities for studios, streaming platforms and media agencies to reach highly active users in entertainment. María's experience and network of contacts will be essential to build solid alliances and drive success in this area,” he commented.

Subinas herself, in her first words as part of JustWatch, said: "I am really excited to join JustWatch, a platform that I have been using for years to discover what to see and where to see it. With such a strong presence in Spain, I feel that it is the perfect time to Be part of the team and contribute to the growth of the native advertising business. I look forward to bringing my experience in branded content and sponsorships to build authentic and meaningful connections between audiences and partners.”