Go to the cover of Panorama Audiovisual
en:lang="en-US"
1
1
https://www.panoramaaudiovisual.com/en/2025/10/15/apple-unifica-ecosistema-televisivo-marca-apple-tv/

Apple unifies its television ecosystem under the Apple TV brand

Apple TV new logo

A little footnote in the latest press release from Apple sheds light on a significant change in the television strategy of the Cupertino brand. Apple TV+, the company's VOD service, becomes Apple TV, a brand previously dedicated to its STB hardware proposal.

Through this movement, Apple consolidates the simplification of your proposal, combining under a single name its content and hardware ecosystem. In this way, the brand addresses a strategy similar to the one followed with Apple Music, a brand that encompasses both the music subscription service and the application.

Apple has accompanied the name change with a redesign your identity visual, which moves away from the monochromatic minimalism of its origins to opt for a more colorful and dynamic identity. The movement brings the image of Apple TV closer to that assumed by other of its star products, such as the iOS operating system or its entire range of smartphones.

The unification of Apple brands has accompanied the announcement of the premiere of F1: The Movie exclusively for platforms on Apple TV. The film will arrive on December 12, 2025 in resolution 4K with support for Dolby Vision y Dolby Atmos.

By, Oct 15, 2025, Section:Business, Television

Other articles about

Did you like this article?

Subscribe to our NEWSLETTER and you won't miss anything.

Related articles

TSL - Hummingbird - IBC 2025TSL unifies TallyMan and DNF Controls in its new Hummingbird ecosystem Hi AnimationMondo TV Studios renews its passion for animation under the Hi Animation brand LiveU in ISE 2025LiveU will present its innovations in the IP video ecosystem under the LRT protocol at ISE 2025 Oscar MataÓscar Mata: “we now operate under the Sener brand but with the characteristic quality of Rymsa for more than 40 years” Volodymyr ZelenskiyUkraine unifies all public and private news television under the same platform Franck Racape (PPDS)Philips Professional Display Solutions will now operate under the PPDS brand Acuerdo Euskaltel - VirginEuskaltel begins its expansion throughout Spain under the Virgin brand Euskaltel and Mediamarkt AgreementEuskaltel will market its products throughout Spain under the R brand, together with MediaMarkt, exclusively The merger of Quantel and Snell will now operate under the SAM brand Mediaset España integrates its entire online radio offering under the Radioset brand Satmex will now operate under the Eutelsat brand Telecable will market its interactive television under the Tedi brand Chyron and Hego go to Las Vegas for the first time under the same brand Will Microsoft compete with Google and Apple for the television business?