Reuters and AWS: cloud-based content distribution

Presented at the last edition of IBC, the recognitions continue to come for the cloud-based content distribution initiative of Reuters with the support of AWS, which provides important benefits in the creation and monetization of informative content.

The award-winning workflow, this time through the award Broadcast Tech Innovation Award, demonstrates how cloud native collaboration can streamline the production of rapid response news, reduce operating costs and open new business opportunities for news providers and broadcasters. Based on the specification of the Temporary Addressed Media Store (TAMS) API and developed as part of the initiative Cloud Native Agile Production (CNAP) from AWS, allows videos to move across the timing chain from the agency “in seconds”.

Using the cloud native architecture On AWS, live video streams and images from Reuters can be incorporated into a TAMS warehouse and then be accessed instantly and securely by others news organizations around the world, without the need for transfers traditional files or duplicate storage. This process, in the words of Alphonse Hardel, director of the agency, represents a “real change in the way journalism can be produced and disseminated.” “By working with AWS, we are turning the idea of “from camera to cloud” into an operational reality for the sector, delivering verified images from the field to editors, broadcasters and publishers in a matter of seconds. “It's about helping our clients move faster, reduce complexity and deliver trusted news to audiences around the world,” he explains.

From AWS's perspective, Steph Lone, director of solutions architecture AWS, comments: "As a long-time leader in global news, Reuters collaborated with AWS to reimagine what 'fast' can look like in modern broadcast workflows. Together, we have created a cloud-native channel based on TAMS that transfers content in seconds, while preserving the security, reliability and control that news organizations require. This award underscores how open, interoperable cloud architectures can power the next generation of live and near-live production."