The Art Institute of Chicago opens to the world with a cinema look and Blackmagic Design

Digital cinema cameras Blackmagic Pyxis 6K are used to capture the audiovisual content of the prestigious Art Institute of Chicago, a center that begins a new stage of digital projection.

Founded in 1879, the Art Institute of Chicago It stands as one of the most recognized art museums in the world. dedicated to collect, preserve and interpret works of art that comprise vast periods, cultures, geographic locations and identities, the museum is committed to sharing its art with the general public, which is why it periodically creates audiovisual content for promotion and for its exhibitions.

At the same time, it collaborates with teams from the same Institute with the purpose of develop material for your partners, which range from tourism groups to the museum's own human resources department. In the words of Kirill Mazor, creative director of digital content: “Our goal is to establish contact with those who visit us, as well as with people who cannot attend in person to see our collection, so we work a lot on research and development of new options that help us reach existing audiences and discover new audiences.”

In order to open itself to the world, the museum uses products from Blackmagic Design for several years now. Recently added two units Pyxis 6K in order to raise the quality of the content dedicated to their social networks: “We have used the cameras The boxes in various productions and are what we use to film content on the fly for social networks. He compact size and frame sensor complete are practical for recording in museum galleries, where the lighting is dim, and since they have a modular design, we can adapt it according to the case and it still does not take up too much space.”

The Art Institute of Chicago also employs URSA Mini Pro 4.6K G2 digital cinematography units and Blackmagic Pocket Cinema Camera 6K Pro. Whatever the camera chosen, the digital content team films in Blackmagic RAW, and grading is carried out in DaVinci Resolve Studio with the help of a device DaVinci Resolve Mini Panel. In addition, the museum's audiovisual integration team uses recorders HyperDeck Studio HD Mini for certain timed multimedia content and for exhibitions.

"We used a Mini Panel for intuitive and practical control during grading sessions; this helped us streamline work and fine-tune aesthetics in an artistic and efficient way. Having the right tools helps us make the most of every storytelling opportunity, promoting artists and their work with content that lives up to the quality of the exhibitions. This makes a significant difference in how we tell stories and helps us connect with visitors in many new ways," he adds. Mazor.