Orestes Aja replaces Martínez-Raposo (Atresmedia Internacional)

After three decades as director of Atresmedia International, Mar Martínez-Reposo abandona la posición en beneficio de Orestes Aja, hasta ahora responsable del área de digital & streaming de área internacional de la compañía.

Mar Martínez-Raposo He arrived at Atresmedia before the start of broadcasts on Antena 3, the first private television channel in Spain, where he began working in the News area, as a journalist. Later, in 1996, he was in charge of launching and directing the international signal, which was followed by the creation of two other national DTT channels: Neox and Nova. Finally, the executive led the launches of the international Atreseries (2015) and Atrescine (2018).

During a transition period, Martínez-Raposo will remain linked to the Group: "It is a great honor to be part of Atresmedia and to have had the opportunity to launch important projects. It is a whole professional life. In recent years we have been preparing the replacement so everything will run in the best possible way. I am also proud to have trained excellent professionals who will continue with the task," she commented.

For its part, Orestes Aja Gurría, con más de 15 años de experiencia en la industria audiovisual, asume la dirección de Atresmedia Internacional. Al frente del área Digital & Streaming hasta ahora, Aja ha sido una figura clave en el crecimiento del modelo direct-to-consumer and in the integration of the atresplayer platform in around twenty international partners, such as Claro Video, Amazon Channels, Roku y YouTube TV, as well as in other large operators in Latin America and the US. His profile combines strategic vision, commercial management and cross-team coordination, with a focus on sustainable growth and support for audiovisual content in Spanish.

In his first words as director of Atresmedia Internacional, has declared: "I take on this new challenge with enormous enthusiasm and deep gratitude to Mar Martínez-Raposo and Javier Nuche for their trust. It is a pride to take up the witness of such a solid and well-constructed stage and to continue a key project in the international positioning of Atresmedia. My priority will be to continue defending a robust traditional business and strengthening it, with Antena 3 as the great reference brand in Spanish, present in the main pay TV operators, while promoting atresplayer as a strategic axis of growth of Atresmedia Internacional”.

Also Javier Nuche, general director of Atresmedia Diversificación, on which Atresmedia Internacional depends, wanted to thank Mar Martínez-Raposo for the dedication and recognize in Orestes Aja a natural successor: "Mar is a true pioneer of pay television in the Spanish-speaking market and her career has been full of successes, taking Atresmedia's international channels to heights that seemed impossible. Her long and fruitful work has been extraordinary and I cannot help but be deeply grateful for her work and leadership. It has been "It is a pleasure to collaborate with her. And Orestes represents the natural replacement for Mar, with whom he has been working hand in hand for the last ten years, in which he has played a fundamental role. His product vision, experience in D2C and B2B, commercial skills and a deep knowledge of new distribution models make him the ideal profile for the position."