The map of Spanish consumption in 2026, revealed by the AIMC

The 'General Framework of the Media in Spain' 2026 AIMC, a publication that was born in 1996 and is available openly and free of charge, offers a global and structured vision of media consumption in Spain taking EGM data as a reference.

In addition to the analysis of the audiences of the different media, the publication is completed with a wide set of additional information from the EGM, which allows contextualizing the Spanish media ecosystem and analyzing long-term trends. Specifically, figures are included related to the population under study of the EGM, obtained from Universe of the General Media Study, which AIMC prepares and updates annually; detailed information on the equipment of Spanish homes and its evolution, and data relating to the lifestyles of individuals, both in the area of free time and in aspects linked to the economic sphere.

The information is presented through tables and graphs easy consultation, which facilitates comparative analysis and makes the General Media Framework into a “key tool” for making strategic decisions in the fields of communication, media planning, advertising and market research, according to the AIMC itself. His annual character and his extensive historical series They reinforce its value as a reference document for monitoring trends in the sector.

Among his findings, highlights the penetration of television consumption, exceeding 82% in Asturias, Castilla-La Mancha, Valencian Community and Madrid, and below 76% in Galicia, the Basque Country, the Balearic Islands and the Canary Islands; the position of YouTube as the most visited website on the Internet, with 71.9% of the sample, or the consolidation of Instagram as a reference social network with 50.1%.

He General Framework of the Media in Spain 2026 It is now available for free consultation on the website of AIMC: https://www.aimc.es/otros-estudios-trabajos/marco-general/