The future of media is heading towards aggregation platforms28 December 2022 [+] Accenture's Reinvent for Growth report highlights how media companies can improve media experiences.
Four IBC 2022 trends that will lead the way for the sector19 September 2022 [+] Adolfo Rodero, managing director of the communications, media and platforms sector at Accenture in Spain, Portugal and Israel, identifies in this column four ...
Television is the most effective medium in terms of notoriety9 January 2020 [+] An Accenture study for Mediaset España recommends that advertisers in the Telco sector increase their investment in television. Television would be the medium...
Digital acceleration would boost GDP by 3.6% in 20218 September 2017 [+] The report 'Digital Economy. An opportunity for Spain' highlights that achieving this objective involves generating talent, increasing investments, adapting regulation to ...
Accenture previews the TV experience of the future in Amsterdam8 September 2016 [+] The consultancy organizes several demonstrations at IBC with solutions that aim to help production companies and television stations to get closer to the tastes and preferences of the ...
The explosion of digital consumption: now we are all 'screenagers'9 November 2015 [+] According to the seventh installment of the report 'The explosion of digital consumption' prepared by Accenture with the collaboration of AMETIC, the so-called ...
Breaking the mould in the consumption of television content18 June 2015 [+] A round table at BIT Experience analyses the contrast between traditional television models and new forms of consumption. The latest...
Star India Launches New Online and Mobile Video Service with Accenture Video Solution27 April 2015 [+] Accenture is helping Star India develop and launch its online video service based on a strategy that prioritizes ...
Accenture and KPN Experiment with Google Glass in Rich TV Applications24 February 2014 [+] Both companies are carrying out demonstrations during the Mobile World Congress in Barcelona that show the possibilities that the use of the ...
Pedro Jurado, 'Engineer of the Year 2013' by the COIT and the AEIT4 October 2013 [+] Senior Managing Director of Telecommunications, Media and Technology at Accenture, he is the first professional in the consulting world to be recognized with this ...
Viewers are increasingly watching audiovisual content through computers and mobile phones21 April 2009 [+] The audience is loyal to their favorite program but not to a specific television channel, detecting a clear fragmentation as they ...