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Artículos sobre ‘Accenture’

El futuro de los medios se encamina hacia las plataformas de agregación

The future of media is heading towards aggregation platforms
28 December 2022

[+]

Accenture's Reinvent for Growth report highlights how media companies can improve customer experiences.

Cuatro tendencias de IBC 2022 que marcarán el camino del sector

Cuatro tendencias de IBC 2022 que marcarán el camino del sector
19 September 2022

[+]

Adolfo Rodero, managing director del sector de las comunicaciones, medios y plataformas de Accenture en España, Portugal e Israel, identifica en esta tribuna cuatro ...

La televisión es el medio más eficaz en términos de notoriedad

La televisión es el medio más eficaz en términos de notoriedad
9 January 2020

[+]

Un estudio de Accenture para Mediaset España recomienda a los anunciantes del sector Telco incrementar su inversión en televisión. La televisión sería el medio ...

La aceleración digital impulsaría un 3,6% el PIB en 2021

La aceleración digital impulsaría un 3,6% el PIB en 2021
8 September 2017

[+]

El informe ‘Economía Digital. Una oportunidad para España’ destaca que alcanzar este objetivo pasa por generar talento, aumentar las inversiones, adaptar la regulación a ...

Accenture adelanta en Ámsterdam cómo será la experiencia televisiva del futuro

Accenture previews in Amsterdam what the television experience of the future will be like
8 September 2016

[+]

The consulting firm organizes several demonstrations at IBC with solutions that aim to help production companies and television stations get closer to the tastes and preferences...

La explosión del consumo digital: ahora todos somos ‘screenagers’

La explosión del consumo digital: ahora todos somos ‘screenagers’
9 November 2015

[+]

Según se desprende de la séptima entrega del informe ‘La explosión del consumo digital’ elaborado por Accenture con la colaboración de AMETIC, los denominados ...

Rompiendo moldes en el consumo de contenidos televisivos

Rompiendo moldes en el consumo de contenidos televisivos
18 June 2015

[+]

Una mesa redonda analiza en BIT Experience la contraposición de los modelos tradicionales de televisión frente a las nuevas formas de consumo. La última ...

Star India lanza un nuevo servicio de vídeo online y móvil con Accenture Video Solution

Star India launches new online and mobile video service with Accenture Video Solution
27 April 2015

[+]

Accenture está ayudando a Star India a desarrollar y lanzar su servicio de vídeo por Internet partiendo de una estrategia que da prioridad a ...

Accenture y KPN experimentan con las Google Glass en aplicaciones para televisión enriquecida

Accenture and KPN experiment with Google Glass in rich TV applications
24 February 2014

[+]

Ambas empresas están llevando a cabo durante el Mobile World Congress de Barcelona demostraciones que muestran las posibilidades que brindaría el uso de las ...

Pedro Jurado, ‘Ingeniero del Año 2013’ por el COIT y la AEIT

Pedro Jurado, 'Engineer of the Year 2013' by the COIT and the AEIT
4 October 2013

[+]

Senior Managing Director of Telecommunications, Media and Technology at Accenture, he is the first professional in the consulting world to be recognized with this...

Los espectadores ven cada vez más contenidos audiovisuales a través del ordenador y el móvil

Los espectadores ven cada vez más contenidos audiovisuales a través del ordenador y el móvil
21 April 2009

[+]

La audiencia es fiel a su programa favorito pero no así a un canal de televisión determinado, detectándose un clara fragmentación a medida que ...

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