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Artículos sobre ‘Accenture’

El futuro de los medios se encamina hacia las plataformas de agregación

The future of media is heading towards aggregation platforms
28 December 2022

[+]

El informe Reinventar para crecer (Reinvent for Growth) elaborado por Accenture destaca cómo las empresas de medios de comunicación pueden mejorar las experiencias de ...

Cuatro tendencias de IBC 2022 que marcarán el camino del sector

Four IBC 2022 trends that will mark the path of the sector
19 September 2022

[+]

Adolfo Rodero, managing director del sector de las comunicaciones, medios y plataformas de Accenture en España, Portugal e Israel, identifica en esta tribuna cuatro ...

La televisión es el medio más eficaz en términos de notoriedad

Television is the most effective medium in terms of notoriety
9 January 2020

[+]

Un estudio de Accenture para Mediaset España recomienda a los anunciantes del sector Telco incrementar su inversión en televisión. La televisión sería el medio ...

La aceleración digital impulsaría un 3,6% el PIB en 2021

Digital acceleration would boost GDP by 3.6% in 2021
8 September 2017

[+]

The report 'Digital Economy. An opportunity for Spain' highlights that achieving this objective involves generating talent, increasing investments, adapting regulations to...

Accenture adelanta en Ámsterdam cómo será la experiencia televisiva del futuro

Accenture previews in Amsterdam what the television experience of the future will be like
8 September 2016

[+]

The consulting firm organizes several demonstrations at IBC with solutions that aim to help production companies and television stations get closer to the tastes and preferences...

La explosión del consumo digital: ahora todos somos ‘screenagers’

La explosión del consumo digital: ahora todos somos ‘screenagers’
9 November 2015

[+]

Según se desprende de la séptima entrega del informe ‘La explosión del consumo digital’ elaborado por Accenture con la colaboración de AMETIC, los denominados ...

Rompiendo moldes en el consumo de contenidos televisivos

Breaking molds in the consumption of television content
18 June 2015

[+]

A round table at BIT Experience analyzes the contrast between traditional television models and new forms of consumption. The last...

Star India lanza un nuevo servicio de vídeo online y móvil con Accenture Video Solution

Star India launches new online and mobile video service with Accenture Video Solution
27 April 2015

[+]

Accenture is helping Star India develop and launch its Internet video service based on a strategy that prioritizes...

Accenture y KPN experimentan con las Google Glass en aplicaciones para televisión enriquecida

Accenture and KPN experiment with Google Glass in rich TV applications
24 February 2014

[+]

Both companies are carrying out demonstrations during the Mobile World Congress in Barcelona that show the possibilities that the use of ...

Pedro Jurado, ‘Ingeniero del Año 2013’ por el COIT y la AEIT

Pedro Jurado, 'Engineer of the Year 2013' by the COIT and the AEIT
4 October 2013

[+]

Senior Managing Director de Telecomunicaciones, Medios y Tecnología en Accenture, es el primer profesional del mundo de la consultoría que es reconocido con esta ...

Los espectadores ven cada vez más contenidos audiovisuales a través del ordenador y el móvil

Viewers increasingly watch audiovisual content through computers and mobile phones.
21 April 2009

[+]

The audience is loyal to their favorite program but not to a specific television channel, detecting a clear fragmentation as...

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