The future of media is heading towards aggregation platforms

The report Reinvent for Growth prepared by Accenture highlights how media companies can improve user experiences and drive revenue with new entertainment ecosystems.

Six out of seven consumers worldwide, 86%, want a all in one platform to simplify your entertainment experiences with video streaming, sports, social networks, e-commerce... according to this report.

As part of its second annual global entertainment study, Accenture surveyed 6,000 consumers to understand their preferences and behaviors regarding their online entertainment experiences. Four in 10 respondents (41%) said they would pay for an all-in-one platform for their entertainment services. Additionally, three in five (61%) want to be able to share their streaming profiles across platforms to allow for better personalization of content.

“Independent streaming services face a few facts: There are limits to what consumers are willing to pay and only a certain amount of complexity and choice they are willing to deal with,” he says. John Peters, managing director of Accenture's Media and Entertainment industry practice. “It's time to reimagine entertainment ecosystems so media companies can move toward profitable growth by helping consumers get everything they need and want.”

Other findings of the report further underscore the need for media organizations reconsider your operational and content strategies. More than a third (35%) of consumers unsubscribed from at least one of the top five video-on-demand streaming services in the past 12 months, and 26% said they plan to unsubscribe from one or more in the next 12 months.

On the other hand, more than seven in 10 consumers (72%) reported feeling frustrated when it comes to finding something to watch, 6 percentage points more than last year while more than half (55%) say they feel overwhelmed by the number of streaming services to choose from, and 26% say it can take more than 10 minutes to decide on one (up from 17% last year).

The Accenture report also identifies three emerging roles for entertainment companies competing for consumers' time, attention and money.

On the one hand, the audience aggregators are platform companies with a diversified business model that monetize attention and engagement directly and indirectly by linking multiple entertainment and other services in one place.

As for the audience cultivators, will efficiently create and monetize entertainment in one or multiple forms (e.g. video, music, games, etc.) by knowing their core audience, focusing on content and cost efficiency, and ensuring they are included in audience aggregators' platforms and packages.

Lastly, the content marketers They will focus on creating the best possible content without the need to monetize the participation their content achieves.

“The future of the media sector is heading towards aggregation platforms,” he says. Imran Shah, managing director of Accenture's Communications, Media and Technology industry group. “These platforms will achieve two crucial outcomes: creating inclusive, lower-churn services and packages that drive revenue for media companies, while delivering experiences that allow consumers to easily find and access content.”