2018 will mark the real convergence between television advertising and its digital equivalents24 January 2018 [+] This year's trends, according to Videology, revolve around programmatic technology, convergence of online video and television, personalization, audience fragmentation,...
Multiscreen investment, key in the strategies of Spanish advertisers in online video4 December 2017 [+] According to Videology's analysis of the online video sector in Q3 2017, the majority of advertisers (67%) continue to bet...
Videology reinforces its structure in Spain with the incorporation of two new directors to the commercial area5 September 2017 [+] Emilia Jódar ha sido nombrada como Senior Commercial Account Manager y Alejandra Teresa en el puesto de Commercial Account Manager. Videology ha nombrado a ...
Programmatic technology or how to exploit segmentation on television13 June 2017 [+] En un escenario audiovisual que tiende a la convergencia entre televisión y vídeo online, la addressable TV se perfila como la próxima revolución por ...
El mercado de televisión personalizable alcanzará cifras mil millonarias10 May 2017 [+] Videology en su estudio ‘El Futuro de las Soluciones Progresivas para Publicidad en TV’ prevé que la publicidad personalizable en televisión atraiga nuevos anunciantes ...
Four pillars that will set trends in video advertising in the coming years27 February 2017 [+] Personalization, adaptation of formats to the time and place of consumption, the convergence of TV and online video and access to audiences...
2017 will mark a qualitative change in the role of advertising technology on television8 February 2017 [+] La tecnología publicitaria en televisión, la importancia creciente de la programática y la convergencia de televisión y vídeo son algunas de las principales líneas ...
Videology hires Benjamin Perraut as media manager in Spain9 January 2017 [+] La compañía incrementa su plantilla en España con el objetivo de reforzar su posición como proveedor de software para publicidad convergente en televisión y ...
Will 2017 be the year of programmatic television?20 December 2016 [+] To achieve better television advertising, the ecosystem should ensure these pillars: quality content, data to achieve appropriate audiences and correct technology...
Videology appoints Teba Lorenzo as commercial director for Spain7 June 2016 [+] The executive will be responsible for the growth of the client portfolio and the development of Videology in Spain. Videology, a company specialized in the convergence...
Ryan Afshar, new VP and media director at Videology13 October 2015 [+] Afshar will be tasked with developing the business in Europe and ensuring the continued growth and use of Videology's technology in the...
Convergence, key to the future for digital video and television advertising, according to a study by Videology7 October 2015 [+] Almost half (47%) of the panel of agencies, advertisers and media surveyed by Videology believe it is very important to be able to plan and buy multi-screen audiences in...
The future of television… is television25 September 2015 [+] Videology presents its programmatic television platform in Madrid with which it aims to reinforce the strategic value from the marketing point of view...
Videology y White Ops se unen para combatir el tráfico fraudulento en todas sus campañas y dispositivos15 May 2015 [+] Un estudio revela que, de media, el 23% del inventario de publicidad en vídeo online lo consumen impresiones robotizadas. La alianza entre Videology y ...
The keys of the Spanish television viewer10 December 2014 [+] Videology analyzes the characteristics of audiovisual content consumption in Spain, where video viewing on the Internet is expected to continue growing during...
Four future trends in online video29 October 2014 [+] Videology points out in a report the trends that online video will experience, its relationship with the advertising market, the impact of big data and...
Yahoo! Japan and Videology sign a strategic alliance18 November 2013 [+] La plataforma de vídeo de Videology permitirá a Yahoo! en Japón conectar mejor con los consumidores mediante targeting y optimización avanzados del vídeo a ...
Videology opens offices in Spain and Italy in its global expansion process15 October 2013 [+] José Enrique Rodríguez ha sido promocionado desde el puesto de director de desarrollo de negocio en el Sur de Europa, a liderar las operaciones ...
