2018 will mark the real convergence between television advertising and its digital equivalents24 January 2018 [+] This year's trends, according to Videology, revolve around programmatic technology, convergence of online video and television, personalization, audience fragmentation,...
Multiscreen investment, key in the strategies of Spanish advertisers in online video4 December 2017 [+] According to Videology's analysis of the online video sector in Q3 2017, the majority of advertisers (67%) continue to bet...
Videology reinforces its structure in Spain with the incorporation of two new directors to the commercial area5 September 2017 [+] Emilia Jódar ha sido nombrada como Senior Commercial Account Manager y Alejandra Teresa en el puesto de Commercial Account Manager. Videology ha nombrado a ...
Programmatic technology or how to exploit segmentation on television13 June 2017 [+] In an audiovisual scenario that tends to converge between television and online video, addressable TV is emerging as the next revolution for...
The customizable television market will reach billion-dollar figures10 May 2017 [+] Videology in its study 'The Future of Progressive Solutions for TV Advertising' predicts that customizable advertising on television will attract new advertisers...
Four pillars that will set trends in video advertising in the coming years27 February 2017 [+] Personalization, adaptation of formats to the time and place of consumption, the convergence of TV and online video and access to audiences...
2017 will mark a qualitative change in the role of advertising technology on television8 February 2017 [+] Television advertising technology, the growing importance of programmatic and the convergence of television and video are some of the main lines...
Videology hires Benjamin Perraut as media manager in Spain9 January 2017 [+] La compañía incrementa su plantilla en España con el objetivo de reforzar su posición como proveedor de software para publicidad convergente en televisión y ...
Will 2017 be the year of programmatic television?20 December 2016 [+] To achieve better television advertising, the ecosystem should ensure these pillars: quality content, data to achieve appropriate audiences and correct technology...
Videology appoints Teba Lorenzo as commercial director for Spain7 June 2016 [+] The executive will be responsible for the growth of the client portfolio and the development of Videology in Spain. Videology, a company specialized in the convergence...
Ryan Afshar, new VP and media director at Videology13 October 2015 [+] Afshar tendrá la misión de desarrollar el negocio en Europa y asegurar el crecimiento y uso continuado de la tecnología de Videology en la ...
Convergence, key to the future for digital video and television advertising, according to a study by Videology7 October 2015 [+] Casi la mitad (47%) del panel de agencias, anunciantes y medios encuestados por Videology cree muy importante poder planificar y comprar audiencias multipantalla en ...
The future of television… is television25 September 2015 [+] Videology presenta en Madrid su plataforma de televisión programática con la que pretende reforzar el valor estratégico desde el punto de vista de marketing ...
Videology and White Ops team up to combat fraudulent traffic across all their campaigns and devices15 May 2015 [+] Un estudio revela que, de media, el 23% del inventario de publicidad en vídeo online lo consumen impresiones robotizadas. La alianza entre Videology y ...
Las claves del telespectador español10 December 2014 [+] Videology analiza las características del consumo de contenidos audiovisuales en España, donde se prevé que la visualización de vídeos en Internet siga creciendo durante ...
Four future trends in online video29 October 2014 [+] Videology apunta en un informe las tendencias que vivirá el vídeo online, su relación con el mercado publicitario, el impacto del big data y ...
Yahoo! Japan and Videology sign a strategic alliance18 November 2013 [+] La plataforma de vídeo de Videology permitirá a Yahoo! en Japón conectar mejor con los consumidores mediante targeting y optimización avanzados del vídeo a ...
Videology opens offices in Spain and Italy in its global expansion process15 October 2013 [+] José Enrique Rodríguez ha sido promocionado desde el puesto de director de desarrollo de negocio en el Sur de Europa, a liderar las operaciones ...
