TiVo tries to reposition itself in the market

The generalization of Digital Video Recorders, both promoted by the operators themselves and freely acquired by users, as well as online streaming services, have seriously compromised the viability of TiVo.

The president and CEO of TiVo, Tom Rogers, has started a campaign to convince its customers that this North American company is much more than a Digital Video Recorder (DVR) provider or a software company. Rogers is struggling to convince its customers and cable operators, whose proprietary DVRs have helped dramatically decrease the number of people willing to pay for TiVo service, that its company is in the best position to offer the best DVR service on the market. Its asset, according to Rofers, is that its software is very intuitive and easy to use, helping users to filter and manage in a way similar to what Google does on the Internet. Therefore, it now wants to position itself as a kind of YouTube by selecting for its clients the best videos in linear access (with recording), video on demand, interactive services and advertising.

And the generalization of Digital Video Recorders, both promoted by the operators themselves and freely acquired by users, as well as online streaming services, has seriously compromised the viability of the TiVo project.