3ality stereoscopy will invade Las Vegas

When 3ality recorded U2's tour in early 2006 with nine pairs of Sony CineAlta cameras in what was the first multi-camera 3D recording in history, few believed that 3D would become a commercial reality. Now, years later, Las Vegas will experience a true invasion everywhere of 3ality technology.

U2 3D The Movie marked, the same thing that years later happened with Avatar, a before and after in the history of stereoscopy. The first opened the doors to the production of events and the second to fiction, both resulting in box office success. 3ality and Pace were born here, two technologies, two solutions to the, until now cumbersome, stereoscopic technology.

3ality, based in Burbank, California, was born from the technological synergies created between Cobalt Entertainment, founded by Steve Schklair, and the Munich-based company 3D-IP. Financially it is backed by the venture capital fund Modell Ventures and the owner of the NFL team.

The company is managed by Sanford “Sandy” Climan, who produced the Howard Hughes biopic, The aviator, directed by Martin Scorsese and starring Leonardo DiCaprio. Climan is president of Entertainment Media Ventures, a Los Angeles media investment company operating in film and television.

Además de los eventos en directo y los deportes (muchos ya han afirmado que el fútbol americano en 3D es otra cosa) 3ality está ayudando a numerosas productoras y plataformas a retomar la confianza del anunciante. Procter & Gamble, la industria automovilística o McDonald’s ya han encontrado en el 3D un filón que engancha a su público.

3ality currently has several product lines, highlighting 3flex, which includes 3D camera systems and processors, and 3Play, which is the extension of its technology in home environments. The main advantage of 3ality is that they do not sell cameras, but rather they develop systems that allow two cameras to work in parallel in a stereoscopic production with absolute control of the dynamic and deep balance of the shots.

What they are really selling is software, which, connected to other mechanical equipment or third-party robotics platforms, offers a set of tools that is causing a lot of talk in the market.

Strong presence in Las Vegas

As Steve Schklair, CEO of 3ality Digital Systems, highlighted, “virtually all major camera manufacturers have selected 3ality Digital for their exhibits at this NAB, thus validating our production systems as the best tools available on the market.

In the mobile unit that Sony has integrated for All Mobile Video 3ality Digital will try to demonstrate that capturing live 3D events using the 3ality RTs-2 Studio rigs with Sony cameras on an S3D platform is much simpler than one might a priori think.

These TS-2 rigs can also be seen at the stand Panasonic, Ikegami and Grass Valley. At the Bexel stand this rig will be demonstrated with the new Sony HDC-P1 compact camera, while at the Vinten stand we will see it mounted on a fluid head.

In the EVS space, the exhibition of content filmed with 3ality technology together with the Belgian manufacturer's instant replay systems will stand out. In the Nagravisión space, we will see the possibilities offered by the next generation of electronic programming guides in 3D broadcasts produced with 3ality systems.

Finally, it should be noted that on the 10th at 8:45 a.m., Schlair will give a lecture in room S222 under the title “Understanding stereoscopy and 3D image capture.” For his part, on the same day and in the same room but at 3:30 p.m., stereographer Ray Hannisian will talk about “after the capture, what other tools exist?