Super 8 is still alive

Kodak announces future plans for its Super 8mm product portfolio and introduces a new film with a daylight-balanced sensitivity of 100, incorporating bright, saturated, fine-grain colors with excellent sharpness.

Kodak is convinced that Super 8mm still has many years of life left in it, presenting it as a versatile and affordable option for filmmakers who require the image quality and flexibility of film. Quantum leaps in film emulsion technology have made Super 8, considered the amateur format, a viable option for professional and student filmmakers.

Now, Kodak is incorporating a new film that aims to expand the creative options for those who opt for photochemical film in this format.
The new Kodak Ektachrome 100D Reversible Color 7285 is a film with a daylight-balanced sensitivity of 100, incorporating bright, saturated, fine-grain colors with excellent sharpness.

Super 8, an option

Chris Johnson, product manager of Kodak's professional film division, assures that “many of today's filmmakers and great directors began their careers at the counter of their local photography store with the purchase of a Super 8 film cartridge. But Kodak Ektachrome 100D Reversible Color film offers image quality far beyond that offered by this format in family films shot in the 1960s. The advantage is that Super 8 is now a Excellent option for students who want to hone their skills, as well as professional filmmakers who want to craft a distinctive image for their project.

According to Johnson, Super 8 format film is supported by a network of specialized laboratories that process and digitize the output. “Our customers have been asking Kodak to offer 100D film in the Super 8 format,” says Phil Vigeant, president of Pro8MM, one of the largest California labs supporting the S8 format and author of the book, The power of Super 8. “The results our customers can achieve with a Super 8 camera and a 15-meter cartridge of high-definition scanned film are amazing,” he adds.

One of the most important facilities in Europe supporting the Super 8 format is Wittner-Cinetec. "Increasing the saturation of 100D film produces an explosion of colors. We are happy to see that Kodak continues to support this very interesting format," says the company's president, Daniel Wittner.

Kodak continues to bet on film, which is why it plans to launch new products throughout this year.