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Endemol and AOL sign an agreement to co-produce reality shows for the Internet

AOL and Endemol USA this week closed an agreement to co-produce premium content for the web, especially reality shows and similar formats, initially aimed at AOL's growing female audience. Each series produced between Endemol and AOL will have parallel actions offering new opportunities for sponsors.

AOL and Endemol USA have closed this week an agreement to co-produce premium content for the web, especially reality shows and similar formats, initially aimed at AOL's growing female audience.

These contents aim to improve the user experience by taking full advantage of the interactive and community nature of the website.

“Endemol es un productor de primer orden en espacios sin guión y telerrealidad (unscripted programming) y su experiencia en la creación única de espectáculos interactivos y populares, junto con la audiencia creciente de vídeo de AOL, llevará la producción digital a un paso más allá”, ha comentado David Eun, presidente de AOL Media & Studios.

Por su parte, David Goldberg, presidente de Endemol Norteamérica, ha reconocido que este acuerdo continúa nuestro crecimiento como líder en entretenimiento digital interactivo, y esperamos con interés la creación de otros muchos espacios con AOL”.

Entre las primeras producciones que llevará a cabo, destacan Re-Dressed By America, un formato interactivo para web los usuarios deciden en torno a un evento que cambia la vida de un grupo (optando si acudirán a una cita, cómo irán peinados, su vestuario…), y Mamá’s Recipe, en el que familias americanas compiten por presentar las mejores recetas y compartir sus secretos con el público de AOL.

Each series produced between Endemol and AOL will have parallel actions such as user voting, video clips and blogs, thus generating new opportunities for sponsors to integrate their messages in a creative and very attractive way.

Endemol USA, one of the world's leading entertainment producers, will leverage its experience producing hit shows such as Extreme Makeover: Home Edition, Big Brother, Wipeout y Jerseylicious, to create the most captivating web series for AOL fans.

You’ve Got… The video series that debuted with the new launch of AOL.com, generates nearly 8 million views in its first month, featuring guests as diverse as Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan.

By, Jan 14, 2011, Section:IP, Business, TV Production

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