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DirecTv will enrich its advertising with Dynamic from NDS

DirecTv, the main satellite pay TV provider, has entrusted the manufacturer of digital TV solutions, NDS, with the development of its NDS Dynamic system for advertising management, insertion and measurement.

DirecTv, the main satellite pay TV provider, has entrusted the manufacturer of digital TV solutions, NDS, with the development of its NDS Dynamic system for advertising management, insertion and measurement.

This solution even allows the insertion of advertising in the local Personal Video Recorder, being able to target both live and recorded video content from the PVR itself.

Thanks to this system, DirecTV will be able to collect data on the insertion of advertisements, with detailed measurement, thus increasing advertising revenue in DTH environments.

By, Mar 30, 2011, Section:IP, Television

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