Markus Hinz, invited by Espacio Suena to Broadcast 2011

The prestigious German engineer, director of Global Sales and Business Development of Minnetonka Audio Software, will present live the new AudioTools Loudness Control Server software tool, with the new emission standards and regulations that are in the process of being implemented in our country.

Markus Hinz, director of Global Sales and Business Development at Minnetonka Audio Software and one of the great audio gurus, will present live at Broadcast IT 2011 with Area Suena (Stand 3A15) the new AudioTools Loudness Control Server software tool, with the new emission standards and regulations that are in the process of being implemented in our country.

AudioTools Server, (product represented in Spain by Area Suena) is the system already used by the majority of Broadcasters in the US and Europe, which works in accordance with the EBU R-128 and ITU-R BS.1770 standards, in addition to following the recommendations of the ATSC regarding “Techniques for Establishing and Maintaining Audio Loudness for Digital Television (Practice A/85 (2011)” and the CALM (Commercial Advertisement Loudness Mitigation).
During the conference, Markus Hintz will explain and show the optimal workflows to properly measure and adjust the emission loudness using the aforementioned software.
It will be shown how, using the AudioTools tool, it is possible to carry out this measurement process in an automated manner, within a file-based production environment, while, in parallel, other audio processes such as Dolby E encoding and decoding, quality control, automatic conversion from stereo to 5.1, etc. are carried out.

Interview

José Afuera, commercial director of Espacio Suena

What does Espacio Suena do?

It is an audiovisual systems integration company, mainly specialized in the distribution of professional audio products for the broadcast sector, audio post-production for film and television and music production. It was created at the end of 2009 due to the demand from professional clients to go to technically very specialized companies, but with a more friendly, dynamic and unbureaucratic treatment than the large and obsolete classic audiovisual distribution companies in Spain. Area Suena, despite its recent existence, is an authorized supplier of the main Spanish broadcasters such as TVE, Prisa TV, ETB, Prisa Radio among others.

In which markets does Espacio Suena operate?

Since its origin, Espacio Suena has operated commercially with the European Economic Community and, currently, we have sufficient capacity to carry out integrations and consulting in any country outside of Spain, paying special attention to Europe and Latin America.

What are the most interesting new features that your company will present at the next edition of Broadcast 2011?

In addition to our activity as one of the main integrators in Spain of Avid ProTools systems, at Espacio Suena we are exclusive importers of brands with very specialized professional products such as Minnetonka Audio, a manufacturer on which we will focus our main activity at the fair. Minnetonka Audio is the only manufacturer of software products on the market for encoding and decoding of Dolby formats, and automatic Loudness measurement and correction systems under the EBU R-128 recommendation. During Broadcast 2011 we will present Minnetonka AudioTools Server, a system based on modular software for quality control, processing and workflow management of audio files in video production environments. Audio Tools Server has a wide variety of “on demand” software options, such as Dolby E, Dolby Digital Plus encoding and decoding. Dolby Pro Logic II, loudness measurement and correction under EBU R-128 Recommendation, automatic conversion from stereo to 5.1, plus many others. For the Audio Tools Server demonstrations, we will have the presence at our stand (3A15) of Markus Hintz, a prestigious German engineer, who will remain with us during all the days of the fair, to assist and advise on any question related to Minnetonka products. Furthermore, as Elite Distributors of Avid Audio and the only one of its points of sale in Spain that sells its Euphonix Pro large format mixers, we hope to have some attractive and interesting surprise to show our visitors.

In addition to launching new products, what other advantages can participating in Broadcast bring to companies?

Indeed, Broadcast is an essential event to publicize the latest developments in terms of products and technologies provided by the manufacturers that we represent to the distribution companies, but in addition, it also serves as a meeting point for professionals in the sector. At AREA SUENA, we are convinced that companies are made by people and BROADCAST is the best opportunity to exchange knowledge, experiences and concerns or simply say hello to old and new colleagues in the sector.