In 2015, the number of DVB-T and DVB-T2 devices will be similar

According to a study by NPD DisplaySearch, the commitment of the governments of Russia and India to DVB-T2 will mean a definitive boost to the second generation of this standard. As for 3D, while markets such as North America are stagnating, demand is increasing in Western Europe and China.

According to the market study Quarterly TV Design and Features Report that NPD DisplaySearch ha elaborado para el Q4, las regiones más entusiastas con el 3D son Europa Occidental y China, mientras que el empuje de los televisores estereoscópicos pierde fuelle en América del Norte.

Paul Gray, Director de Investigación de Electrónica en NPD DisplaySearch, se ha mostrado sorprendido “al encontrar que el 3D parece ser una característica mucho más popular en China que en América del Norte, con una tasa de penetración dos veces mayor en el último trimestre. Nuestro informe pone también de manifiesto que en América del Norte y Japón es más bajo que el de Oriente Medio”.

El informe revela que los consumidores de América del Norte tienen a televisores de menor coste con menos funciones, a diferencia de otras regiones. Los consumidores chinos son, por el contrario, entusiastas de televisores ampliamente equipados con, entre otras características, 3D, LED de retroiluminación y televisión inteligente.

The report also examines the growth of smart TV in different regions and reveals that there are several emerging markets where fixed broadband is becoming mainstream. In Saudi Arabia, Poland, the Philippines and Indonesia, which have 10 to 15 times as many 3G broadband subscribers, consumers still want to watch Internet video on their TVs, but usage is completely different in developed markets, where the TV is connected directly to a cable broadband line.

DVB-T2

The simultaneous adoption of new technologies is also clear in digital broadcasting. While developed markets have introduced digital terrestrial by developing the analogue switch, a second generation of digital broadcasting (DVB-T2) is breaking into Europe, the Middle East and Asia.

The report only forecasts the prospects for DVB-T2 reception on TV. It is estimated that a critical mass of countries have adopted DVB-T2. DVB-T2 shipments with fixed capacity are expected to grow from 3.4 million in 2011 to 64.7 million in 2015.

“In 2015, the number of DVB-T and DVB-T2 devices will be similar,” Gray added. “The decision by the Russian and Indian governments to adopt T2 has given a huge boost in confidence, rapid adoption and reduced costs,” notes Gray.

According to the report, the new digital streaming standard is not only being introduced in mature markets such as the United Kingdom and Sweden, but also in Nigeria and Kenya.