'You run the game': a pioneering multi-camera interactive television experience on Televisa

Coinciding with the meeting held on Sunday, March 18 between América and Pumas in the Azteca State, Televisa has launched an innovative experience in which a hundred professionals have participated that has allowed, among other things, the viewer to select between 40 different signals.

Televisa Deportes carried out a pioneering experience this Sunday in Mexico that aims to revolutionize the way we watch football by making the most of the interactivity offered by social networks. Spectators of the match between América and Pumas held in the Azteca State have been able to select the video signal live and in real time.

You run the game is the name of this new format, where through social networks, Facebook and Twitter, the viewer can direct the shots with which the development of the soccer match is presented. Through the official Televisa Deportes accounts, the viewer has been able to choose between 40 different signals from cameras placed in strategic places in the stadium, stands and surrounding areas, covering all possible angles.

Interacting with the viewer and giving them the possibility of integrating them as a fundamental piece in the transmission of a football match is the objective of this concept. In this way, the viewer has been able, for the first time, to modify the free-to-air television broadcast to their liking.

Furthermore, viewers have had the opportunity to change the actions on the field at any time to the color of the stadium, that is, to show for the first time on television the emotional thermometer of the place where the match is being held.

Thanks to this Televisa proposal, the viewer has had in their hands the possibility of influencing the highest technology of Televisa Deportes: Tracab, Dart Fish, MVP, Phantom and the spectacular shot Arachnida, spider cam. Furthermore, when he decided, he could narrate the game through the Skype platform.

Sports video game fans have also been able to participate in this concept by having four luxury guests who have competed with them throughout the 90 minutes, duels to the death on the electronic court.

More than a hundred technicians have made this new way of watching television possible to offer viewers the possibility of being producers or camera directors in a television program.