Tapas Channel, the first Spanish thematic channel dedicated to the world of tapas
It will soon be possible to receive it via the Internet, connected mobile devices, satellite, cable, DTT, VOD, new digital platforms and other distribution windows.
A channel is born ready to awaken the senses: Tapas Channel will promote a determined and enthusiastic cultural vocation, giving it added value with the design of its programming and content, the most popular hallmark of the rich and varied Spanish cuisine such as tapas. The new channel aims to respect the traditional recipe book and its most emblematic preparations, worshiping the classic tapa and the best raw materials of Spanish origin, while inventing new modern and avant-garde formulas in small and refined bites, signature tapas, giving rise to miniature haute cuisine. In addition, it will carry out gastronomic tourist routes throughout Spain.
It will be a chain with a significant capacity for adaptability, new perceptions, innovative, dynamic, plural, transparent and quality.
Joaquín Ruibérriz de Torres, Global CEO, has assured that "we will make Tapas Channel popular, transferable and exportable, and an important meeting point within the global gastronomic sector. We will be a window to Spain and ambassadors of tourism, the image and the promotion of quality agri-food products. We will revitalize and sell the Spain brand on the international scene. We will establish new business models that are favorable for all players in the market, seeking production agreements to generate content that economically and creatively sustainable. Our efforts will be to achieve the channel's leadership and excellence through attractive, original, entertaining, interesting, innovative, surprising and quality content that strengthens ties with users."
The page web, smartphones, tablets and new technologies will have a great role in addition to concentrating a large part of the participatory, communicative and training facet of the channel for viewers, offering a multitude of projects, services and interactive multimedia and online content, including for people with disabilities, with greater possibilities, closer to the viewer and entertaining.
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