Civolution provides second screen interactive services to the French group Lagardère

Civolution's SyncNow ACR will give viewers of the Gulli channel the opportunity to participate directly by interacting with the content broadcast on the main screen.

French communications group Lagardère Active is using SyncNow ACR technology from Civolution to power an advanced interactive application for your family of free-to-air children's channels, Gold.

The application, initially intended for commercial breaks, will later be extended to the rest of the programming.

SyncNow ACR will enable interactions such as games and original content about products. Once extended for use with some programs, the application will give users the opportunity to participate directly by interacting with the content that is broadcast on the main screen. In this way, viewers will be able to take advantage of new services on smartphones and tablets.

Antoine de Villeneuve, general director of channels at Lagardère Active, recognizes that "for the new generation of viewers, watching television passively is no longer worth it, as they seek socially attractive entertainment. We now have the opportunity to interact directly with our audience in a much more personal and intimate way. SyncNow from Civolution is exactly the type of technology needed to achieve this and go beyond simple linear broadcasting."

The application with Civolution's powerful second screen watermarking technology, which allows real-time identification of content and frame-accurate synchronization between broadcast, on-demand or recorded content and interactive applications on different devices (tablets, smartphones, laptops...) to present attractive synchronized user experiences. This technology is based on imperceptible audio watermarks that can be embedded in the live broadcast or, as in the case of this project, in the content file before broadcast.