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Only one in five broadcasters are connected to the cloud

The television industry is one of the slowest to adopt cloud storage, although very accelerated growth is expected in the coming years, according to SCRI.

Cloud Nube

Cloud-based storage or other cloud-based software applications received a lot of attention at NAB 2013, but is this trend real in the broadcast universe? The American market research group, SCRI International, has carried out a global survey among broadcasters and other audiovisual companies on the use of the cloud.

This study shows that approximately three in ten (31.7%) of professional video facilities still do not know when they will use cloud storage and other cloud applications. Cable operators (25.6%) and post-production services companies (25.2%) are the vertical markets with the highest percentage of facilities that already use cloud computing services. And 19.8% of television stations are already using cloud services. At the same time, SCRI foresees rapid growth in cloud connectivity for the coming years in the broadcast sector.

Production and post-production facilities will increase the use of cloud-based services in 2013 by up to 16.1% for a total of 41.3%, and in 2014 this figure could reach 55.3%, according to research estimates.

Storage is the most used service in the cloud (69.1% of users). For its part, software as a service is the least used by the research participants: 32.3% among all respondents, 36.4% in broadcasters, 26.4% in production and post-production and 27.3% in cable operators and telcos with media services.

By, May 23, 2013, Section:Storage, Media management, Books, Postpro

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