Formula 1 distributes its live streams in the cloud to broadcasters and OTT with M2A Connect technology

M2A operations deliver the service using the M2A Connnect console to monitor trusted feeds and the underlying Amazon Web Services (AWS) Elemental Media Services.

The new transport service Cloud IP of M2A Connect has been adopted by Formula 1, to acquire, process and distribute its live motorsports content to global broadcasters and sports rights owners.

M2A Connect provides Formula 1 with a cloud internet transport service event-based to manage secure rights to your live content. M2A operations deliver the service using the M2A Connnect console to monitor trusted feeds and Elemental Media Services from Amazon Web Services (AWS) underlying.

Operating as an orchestration layer on top of AWS Elemental MediaConnect, AWS Elemental MediaLive and AWS Elemental MediaPackage, M2A Connect offers Formula 1 a Single, easy-to-use web console and RESTful API. M2A Connect offers the ability to configure live feeds, schedule events, add subscribers and entitlements, monitor live streams, create live event workflows, and deliver personalized live video across multiple regions to multiple receivers.

Formula 1 has also hired the 24/7 Operations service from M2A Media, together with M2A Connect. Event configuration and security, which allows for last-minute changes and eyes-on-the-glass monitoring, ensures seamless end-to-end transmission and broadcast-grade SLAs.

Trevor Turner, Head of Media Systems Development at Formula 1, says: “The M2A Connect service is a game-changer in the evolution of Formula 1's distribution model. M2A Connect will essentially allow F1 to serve a greater number of broadcast partners in a more flexible and cost-effective way, and will help us distribute a greater volume of live racing content than ever before.”

“The M2A team understands the challenges we face as a global sports brand and has responded to these challenges with a next-generation media service that will help lead us to a future of IP over the cloud,” he adds.

Marina Kalkanis, CEO of M2A Media, acknowledges that "we were delighted when Formula 1 came to us looking for a solution to their live video distribution challenges. Formula 1 recognizes that delivering its live video over IP in the Public Cloud is the future, especially when targeting next generation platforms. M2A Connect, supported by the 24/7 service of M2A Operations and leveraging the services of AWS Elemental Media Services, provides Formula 1 with a robust video transport platform. video over IP that allows them to adapt and become flexible as their distribution landscape evolves.”

"Formula 1 delivers the world's most popular open wheel race to more than 1.9 billion television and digital viewers. We are delighted that M2A Connect leverages AWS Elemental MediaConnect to add a quality of service layer over standard IP transport, enabling uninterrupted live video connections with built-in packet recovery and AES encryption to reliably and securely distribute premium Formula 1 live racing content to authorized distribution partners," he said. underlined Mike Callahan, director of media solutions marketing at Amazon Web Services.