The new OTT models, under debate, at Broadcast IT Experience

Paul Lee, Luis Jiménez Guerrero, Pere Vila, José María Casaos, Pablo Romero, Jesús Solana, Álex Mestre, Eudald Domènech, Nico Muñoz, Miguel Pingarrón, Fernando Soto, Gonzalo Guerra and José Luis Vázquez... among the professionals who will address all issues related to the new hybrid television and OTT services at the Broadcast IT Experience sessions that will take place at Feria de Madrid on October 29 and 30.

In just a few years, technological evolution has reconfigured the television ecosystem, the change in consumer behavior and the current situation of a market, where telecommunications companies have an important role in bringing content to the viewer at any time, place and device. Are telcos transforming the future of the medium and do they intend to become broadcasters at the same time that they aspire to be operators? How does the development of OTT services affect telcos?…

A panel of renowned experts will try to answer these and many other questions at the round table that will take place on Tuesday, October 29 at 10:15 a.m. at the Feria de Madrid North Convention Center as part of the Broadcast IT Experience professional conference, organized by IFEMA in collaboration with Panorama Audiovisual.

The round table entitled Anycast, Anywhere, Anydevice… It will be made up of Álex Mestre, director of Strategic Marketing at Abertis Telecom; Eudald Domènech, CEO of TotalChannel; Nico Muñoz, Director of Corporate Development at Havas Media; Miguel Pingarrón, director of Business Development at SES in Spain; Fernando Soto, director of Customer Management at Movistar TV; Gonzalo Guerra, Account Sales –Media- at Atos; and José Luis Vázquez, president of the Spanish Association of Interactive TV Companies (AEDETI).

Presentations

El mismo martes, 29 de octubre, a las 12, Jesús Solana, director de la división Telco, Digital Media & Broadcast en Cisco España, profundizará en las opciones, retos, oportunidades y nuevos ecosistemas que supone la irrupción de la segunda pantalla.

After this presentation, Pere Vila, director of Technology, Innovation and Systems of the RTVE Corporation, will address the role that a public broadcaster like Televisión Española plays in a highly competitive framework with new OTT, multi-channel and multi-device services.

At 1 p.m., Paul Lee, head of Research, Technology, Media and Telecommunications at Deloitte, and Luis Jiménez Guerrero, managing partner of Media at Deloitte Spain, will address the trends that hybrid television will experience in the coming years.

Lee, a specialist in the analysis of current trends in the technology, media and telecommunications sector, columnist for the newspaper “Financial Times”, and author of five books (including “Convergence Conversations” and “Digital Dilemmas”) will address, together with Luis Jiménez Guerrero, the future of connected television, from the point of view of access to network content directly from the television, the introduction of new interactive services and new business models.

In the afternoon session (4 p.m.), José María Casaos, technical director of Atresmedia Televisión, will share with the professionals participating in Broadcast IT Experience the keys to Antena 3's successful strategy in social and connected television. At 5:15 p.m., Pablo Romero, Content Director at Yomvi (PRISA Tv) will talk about the experience and business model of PRISA's anywhere television service.

Broadcast IT Experience, is organized by IFEMA, in collaboration with Panorama Audiovisual, and has Abertis Telecom, Adobe, Autodesk, Blackmagic, Grupo Broadcast, Maxon, Panasonic, PC Rent, SES, Sony, Tangram Solutions and Tedial as Gold sponsors, and ADETEL, AEQ, Axion, Brainstorm, Eurocom, EVS, TDF and Unitecnic, as Silver sponsors.

More information and registration (free for professionals) at the Broadcast IT Experience Conferences, here.