Crowdfunding and e-commerce, an alternative to finance the digitalization of independent movie theaters?

The Cinemas Girona in Barcelona are selling annual subscriptions for forty euros to digitize their number 1 theater.

There are many factors that have caused cinema to go through a delicate moment. The increase in VAT, online downloads and the curb on viewer spending have negatively affected the health of movie theaters. The most affected by this situation are the independent venues that, without large business groups behind them, their survival is almost impossible and in recent years venues with audiences have had to close. Other independent theaters struggle to provide the theater with the necessary technology to be able to project films.

Faced with this situation, the Cinemes Girona in Barcelona have launched a campaign to raise the money necessary to digitize one of their theaters. Last year, Cinemas Girona put annual subscriptions on sale through Atrápalo. For just over 30 euros, a viewer got a pass to go to the cinema as many times as they wanted for a year. In one week, 4,000 tickets were sold.

Atrápalo, as a leisure server, put Barcelona viewers in contact with the Cinemes Girona. The collaboration of users made it possible to obtain the necessary amount to digitize a room, undoubtedly a success that demonstrates that e-commerce and crowdfunding work as a vehicle to obtain financing that makes this type of project viable.

After the success achieved in the first edition, this year the same formula is replicated again. On this occasion the objective is to obtain the necessary resources to digitize room number 01 with capacity for 300 spectators. The annual subscription with a cost of forty euros can be purchased only through Atrapalo from July 7 to July 11.