Opportunities for cinemas of unlimited models

On this platform, Ramón Biarnés, managing director of northern and southern Europe at Cinesa, reflects on unlimited cinema access models, an alternative with increasing European implementation that points to its consolidation in Spain.

It can be the perfect excuse to take refuge for a while. rainy afternoon, to escape the heat in summer, and improvised plan or an appointment that you are looking forward to. the cinema it's always there, as a place to return to to discover a new story, discover a different genre or repeat that movie that we liked so much. Going to the movies doesn't need excuses: you can go alone, as a couple or with friends. The important thing is to feel like disconnecting and letting yourself be carried away by the big screen.

Access to content has been diversified, and with this the public's expectations have also changed: more flexibility, more options, more possibilities to personalize your experiences.

Many of us know that feeling well: the desire to experience cinema as many times as we want. To satisfy this desire, in recent years a completely innovative and revolutionary product in the sector: unlimited movie subscription. This is a pioneering and innovative proposal with which clients can come as many times as they wish to see the latest releases for a fixed monthly fee. A model designed not only for the most loyal movie buffs, but also for those who want rediscover the pleasure of going to the cinema without worrying about the price of admission.

In recent years, cultural consumption habits have evolved significantly. Access to content has been diversified, and with this the public's expectations have also changed: more flexibility, more options, more possibilities to personalize your experiences. In this context, the unlimited subscription model in cinema emerges as a direct response to these new forms of relationship with leisure and culture.

Recurrence and discovery, drivers of exhibition development

Beyond its convenience at the level economic, this model transforms the way in which cinema is accessed: it encourages continuity, the exploration of new stories and creating a habit. Going to the movies stops being an exceptional activity and becomes integrate into the routine of many people as a recurring source of entertainment.

From Cinesa, we have accompanied this transformation with attention. For this reason, two years ago we wanted to lead the change in the way we had understood cinema until then. We launch Unlimited Card, a program that arises precisely as a response to the evolution in the way of consuming audiovisual content; More than a simple novelty, it was a commitment to adapt the link between cinema and spectators.

The unlimited model transforms the way cinema is accessed: it encourages continuity, the exploration of new stories and creating a habit.

The unlimited subscription is a proposal that highlights the unique character of the in-room experience. And going to the cinema is much more than watching a movie; is a entertainment experience from the moment you cross the doors, where the best premieres await, accompanied by the inevitable popcorn. In the theater, viewers put aside their cell phones to completely immerse themselves in the story, enjoying it on the big screen and with the best image and sound quality.

I think we will all agree that cinema is an experience that cannot be replicated in the classroom casa. The unlimited cinema plans seek to make this alternative available to lovers of the Seventh Art so that they can enjoy it as many times as they want, for a fixed and very convenient price. It is, in short, a way to enjoy cinema with the same freedom with which any other type of content is consumed today.

The model unlimited It also represents an advantage for those smaller productions that escape from the greats blockbusters and that find a new audience, broader and open to explore different proposals y less commercial content.

This is a modality that allows broaden horizons for subscribers. For example, we have seen that many subscribers have taken advantage of the unlimited subscription to go beyond their usual interests and have been encouraged to discover titles and genres that they would have otherwise probably overlooked. Others, however, enjoy the possibility of re-watching their favorite movies and repeat the premieres as many times as you want, because the viewer is no longer conditioned by the price of the ticket. In this sense, the unlimited model also represents an advantage for those smaller productions that escape the big blockbusters and find a new, broader audience open to exploring different proposals y less commercial content.

Search the innovation and adapting to changes in consumer habits is key to guaranteeing a solid future in the film industry. The unlimited cinema model is a big bet, but one that has proven to have great results. And it is that break with traditional schemes and search new ways of connection with the public is not only necessary, but also very beneficial.