Cloud, IP, 4K and multiplatform distribution will mark NAB 2016

The main international fair for the broadcast, media and entertainment sector brings together 1,800 exhibitors and 100,000 visitors from 160 countries starting this Monday.

This Monday NAB 2016 opens its doors, the main fair for the broadcast, media and entertainment sector, attended by more than 1,800 exhibitors and 100,000 visitors from 160 countries.

Until next Thursday, the main manufacturers will strive to convey to their clients that the unprecedented transformation that the sector is experiencing, far from being a threat, represents endless business opportunities.

The increase in processing capacity and massive management of data and metadata promise to open new business sales throughout the entire value chain.

Without a doubt, this NAB 2016 will be an excellent opportunity to take the pulse of trends such as Ultra High Definition, wide dynamic range (HDR) and high frame rate (HFR), or multiplatform distribution with hybrid infrastructures between physical and cloud.

The so-called everywhere television is turning this business into a very complex network of solutions and players. But, the reality is right there as we can see at this fair that is held in a country where 81% of homes have DVR, Netflix or VOD services.

One of the star topics of conversation at this NAB will be the real possibilities offered by new IP environments, where the key is interoperability. Improving efficiency in workflows and maximizing the value of assets is one of the challenges facing the industry.

On the other hand, the Las Vegas event will also serve to measure interest in the production of 360-degree virtual or immersive reality content, another of the debates that has circulated by word of mouth in recent months.

Access to the NAB 2016 SPECIAL in Panorama