The Observatory of Leisure and Digital Entertainment (OCENDI) begins a new stage

OCENDI will be consolidated as a platform around which multidisciplinary research and research groups can be articulated for the study of leisure and cultural trends of different population segments, especially those of the youngest (Generation Z).

The Governing Council of the University of Valladolid (UVa) has recognized the GIR Research Group on Digital Culture, Innovation, Creativity and Social Participation in Communication: Observatory of Digital Leisure and Entertainment (Killed). From this moment, the Observatory's priority is the development of this research group, hosting studies and publications related to the proposed lines of research.

In this way, OCENDI will consolidate itself as a platform around which multidisciplinary research and research groups can be articulated to study leisure and cultural trends of different population segments, especially those of the youngest (Generation Z).

On the other hand, it will create a platform for the dissemination of knowledge about the evolution of the information and knowledge society through the publication of relevant scientific contributions prepared by the Spanish scientific community that are directly related to the analysis of digital culture and new consumption habits and behavior in relation to the media, especially.

This will also be the framework to have a field of discussion on the trends and consequences of the consumption of digital leisure by young people, of a multidisciplinary and inter-university nature, which allows reflection on the new socio-cultural changes related to the primacy of communication at the current time.

OCENDI will study the relationship between supply (media) and demand (users) to find out the consumption trends and the attitude of young people towards the media that can offer them digital leisure options and will prepare reports on the situation and conditions of the digital culture of the 21st century from the perspective of new trends in communication, entertainment, leisure and changes in consumption habits, reception of messages, devices and new technologies, user profiles, creativity and innovation in content and transformation of the media.