Mediapro internationalizes its activity in eSports

Better television production, professionalization of the competition and greater distribution of content distinguish the Professional Video Game League (LVP), which is now open to players from all over the world with locations for Portugal, Mexico and Argentina.

Mediapro has launched a plan to internationalize its e-sports activity. Portugal and Latin America are the first target markets to export the success model of the Professional Video Game League (LVP), which has established itself as the competition with the most followers in Spain. In the first instance, the LVP has opened its amateur gaming platform, ArenaGG, to players from all over the world with locations for Portugal, Mexico and Argentina. For the next season, the organization of the first professional competitions is planned in all these countries and it is planned that the activities of the LVP will also extend to Colombia, Chile, the United States and other European countries. Better television production, professionalization of the competition and greater distribution of content distinguish the LVP from other electronic sports competitions. With this internationalization plan, Mediapro is committed to this sector, involving all its headquarters and lines of activity.

The internationalization of the ArenaGG platform began, in the testing phase, a few weeks ago and at the moment it already has more than 27,000 registered users in Argentina and Mexico, who have played more than 30,000 games and 35,000 users who have played almost 30,000 games in Portugal. The previous and qualifying phases of the Clash Royale Gamergy Masters will be organized on this platform, one of the most prestigious international tournaments of the Supercell title. The 16 finalists will meet in Madrid from December 15 to 17 at Gamergy, the great electronic sports party organized by the LVP, and will compete in the grand final.

Las fases previas del Gamergy Masters en Latinoamérica contarán con dos clasificatorios nacionales cuyas finales se disputarán en Buenos Aires (Argentina) y Ciudad de México (México), y una tercera plaza se disputará entre los jugadores que compitan desde el resto de países de Latinoamérica y que jugarán exclusivamente en modalidad online.

En 2018 en estos países está prevista la organización de ligas regulares de los principales juegos presentes en la LVP (Clash Royale, LOL, Call of Duty y CS:GO), de los cuales además la LVP retransmite competiciones y eventos internacionales en español, como la League of Legends Championship Series o la Call of Duty World League.

La integración de la LVP en el grupo Mediapro ha significado un importante salto cualitativo para la plataforma de eSports más importante de España a través de su competición la Superliga Orange, traduciéndose en récords de audiencia con más de 5 millones de espectadores cada mes y más de 270.000 usuarios registrados en su plataforma. La reciente inauguración de un nuevo plató televisivo en las instalaciones de Mediapro en Barcelona para las competiciones en directo y con público abre nuevas posibilidades de formatos de entretenimiento que seguirán haciendo crecer y vibrar a esta audiencia.