IFEMA AND SPAIN FILM COMMISSION sign an agreement to promote the Fitur Cine/Screen Tourism section

The new section Fitur Cine/Screen Tourism, will count at the Tourism Fair with its own space where an exhibition area will be located, with the offer of the different participating agents; A B2B area, and an area for the development of a conference program, organized in collaboration with SFC.

The general director of IFEMA, Eduardo López-Puertas, and the president of Spain Film Commission, Carlos Rosado, have signed a collaboration agreement to promote the section FiTur who/Screen Toruism.

The growing interest on the general public to visit the places where films and especially large audience series have been filmed, opens an important opportunity, through the film industry, to promote destinations and promote visits to these places. A phenomenon that grows throughout the world and that represents an important alternative to diversify the tourist offer and combat seasonality.

In this context, Fitur offers an important platform to connect the tourism and cinematographic industry, which has materialized in the creation of the new Fitur Cine/Screen Tourism section, in collaboration with Spain Film Commission (SFC), and which will be released within the framework of FITUR 2019, from January 23 to 27, at the Fair of Madrid.

For IFEMA, according to its general director, “the presentation of this new monographic space means a step forward in that permanent commitment to integrate vertical sectors that represent employment, business and growth for the tourism industry. The alliance with SFC, precursor in the impulse of different initiatives to give its own entity to this segment, will contribute, without a doubt, to strengthen this space, both from the professional point of view, both from the professional point of view, both from the professional point of view, as well as from the professional point of view, as well as the allow visibility and inspire tourism agents to pack these destinations related to both industries.

For his part, the president of Spain Film Commission, Carlos Rosado, stressed that “audiovisual shootings generate economy and employment. But they are a reputation factor for the image of Spain that we must make profitable by promoting film tourism. Fitur represents the best diffusion screen of our locations for the cinema, and for Spain Film Commission it is the opportunity to develop an active strategy for the shooting to benefit audiovisual and tourism in Spain ”.

To which he added, "the countries with which we compete invest efforts and resources to make the cinema shot in his country tour.

The new Fitur Cine/Screen Tourism section will have its own space where an exhibition area will be located, with the offer of the different participating agents; A B2B area, and an area for the development of a conference program, organized in collaboration with SFC.

According to the study presented in April 2018 by TCI Research, 80 million travelers choose their destination based on films and television series. This study reveals that the number of travelers traveling to a destination after watching it in a movie or series has multiplied by two in the last 5 years.