Atomos and RED close a royalty-based licensing agreement
Both companies are now more aligned to make the most advanced video recording technology more affordable without compromising creative freedom.
RED Digital Cinema y atoms have closed a royalty-based license agreement in connection with the use of part of RED's industrial property by Atomos.
The CEO of Atomos, Jeromy Young, highlights that "Atomos and RED are now more aligned to make the most advanced video recording technology more affordable without compromising creative freedom. RED has always been at the forefront of digital cinema technology and has driven the industry forward at an astonishing pace. We are very pleased to now be able to work closely with RED, not only utilizing some of their key intellectual property, but also joining forces with them on future products."
In the process of negotiating the license Atomos to use RED's industrial property, the companies recognized that there is a significant opportunity for them to improve the integration of their product lines to produce what they both hope to be pioneering new camera recording systems. While the two companies have worked together for many years, this next phase of the relationship will be one to watch.
The president of RED Digital Cinema, Jarred Land, commented that "we welcome the new relationship with Atomos and believe that their innovation, combined with our proprietary technology, should drive greater adoption of 4K and higher content creation. We are looking forward to what the future holds for our partnership."
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